Hbw Advisory Services Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 143665
· SEC file 801-77333
· Simi Valley, CA
· www.facebook.com
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ADV data as of Mar 17, 2026
- Regulatory AUM
- $1.7B
- Discretionary
- $1.7B
- Clients
- 13,864
- Avg AUM / client
- $126K
- Accounts
- 14,679
- Employees
- 72
AUM over time
$131M
$1.7B
Aug 2012
Mar 2026
Annual snapshots from Form ADV filings · as of Mar 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 13,698 | $1.5B | 86.8% |
| High net worth individuals | 81 | $135M | 7.71% |
| Banking or thrift institutions | 0 | $0 | — |
| Charitable organizations | 0 | $0 | — |
| State or municipal government entities | 0 | $0 | — |
| Other investment advisers | 0 | $0 | — |
| Insurance companies | 0 | $0 | — |
| Sovereign wealth funds and foreign official institutions | 0 | $0 | — |
| Corporations and other businesses | 85 | $95.8M | 5.48% |
| Other | 0 | $0 | — |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Jetblue Airways Retirement Plan Jetblue Airways Corporation | 2024 |
People (68)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Barnett David Hellenbrand | Director | Sep 1994 (32y) | ≈ 37.5% – 75% via Hbw Financial & Insurance Services Llc | |
| Joseph Anthony Bonanno | Director, President | Mar 2007 (19y) | Less than 5% | |
| Todd Arthur Penrod | Chief Compliance Officer | Sep 2015 (11y) | Less than 5% | |
| Trenton Gene Banwart | Registered representative | Apr 2008 (18y) | ||
| Ron Rotenberg | Registered representative | Sep 2009 (17y) | ||
| Roland Hampton Dortch | Registered representative | Dec 2009 (17y) | ||
| Jorge Alberto Meza | Registered representative | Jan 2010 (17y) | ||
| Joel Darrin Broersma | Registered representative | CFP | Mar 2010 (16y) | |
| David Henry Veltkamp | Registered representative | Mar 2010 (16y) | ||
| Richard Eric Jones | Registered representative | Sep 2010 (16y) | ||
| Manuel Miguel Campins | Registered representative | Oct 2010 (16y) | ||
| Kevin James Imhoff | Registered representative | Nov 2010 (16y) | ||
| Jeffrey Edward Dennison | Registered representative | Aug 2011 (15y) | ||
| Heidi Anne Hershman | Registered representative | Dec 2011 (15y) | ||
| James Alan Lopes | Registered representative | Feb 2013 (13y) | ||
| Jonathan Scott Hoag | Registered representative | Apr 2013 (13y) | ||
| Rick Isaac Harbus | Registered representative | Oct 2013 (13y) | ||
| Thomas Marvin Kaufman | Registered representative | Oct 2013 (13y) | ||
| Stephen Francis Foley | Registered representative | Oct 2014 (12y) | ||
| Nicholas Paul Mitchell | Registered representative | CFP | Nov 2014 (12y) | |
| Todd Michael Mccandless | Registered representative | Apr 2016 (10y) | ||
| Caleb Michael Svoboda | Registered representative | Jul 2016 (10y) | ||
| William Orchard Hays | Registered representative | May 2017 (9y) | ||
| Jamison David Imhoff | Registered representative | May 2017 (9y) | ||
| Daniel Joseph Murphy | Registered representative | Jun 2017 (9y) | ||
| Sean Marshall Cisney | Registered representative | Jul 2017 (9y) | ||
| Chad Michael Francis | Registered representative | Jan 2018 (9y) | ||
| Kaushik Sirkar | Registered representative | Feb 2018 (8y) | ||
| Dale Raymond Curtis | Registered representative | Jun 2018 (8y) | ||
| Neal Gardner Davis | Registered representative | Jun 2018 (8y) | ||
| Tyson Edward Kunst | Registered representative | Sep 2018 (8y) | ||
| Steven Howard Jacobs | Registered representative | Apr 2019 (7y) | ||
| Brian Malkinson | Registered representative | Jun 2019 (7y) | ||
| Alexander Allen Peets | Registered representative | Aug 2019 (7y) | ||
| Jeff Scott Crawford | Registered representative | Oct 2019 (7y) | ||
| Kenji Saito | Registered representative | Feb 2020 (6y) | ||
| Kerri Candor Herlick | Registered representative | Feb 2021 (5y) | ||
| Joel Michael Fishman | Registered representative | Mar 2021 (5y) | ||
| Paul Raymond Morehouse | Registered representative | Mar 2021 (5y) | ||
| Kyra Lynn King | Registered representative | Jul 2021 (5y) | ||
| Jennie Marie Fleming | Registered representative | Oct 2021 (5y) | ||
| Steven Roll | Registered representative | Jan 2022 (5y) | ||
| Bryan Charles Bradford | Registered representative | Jun 2022 (4y) | ||
| Benjamin Scott Ruiter | Registered representative | Nov 2022 (4y) | ||
| Linda Moody Muse | Registered representative | Jun 2023 (3y) | ||
| Michael Earl Linder | Registered representative | Nov 2023 (3y) | ||
| Sarah Beth Linder | Registered representative | Nov 2023 (3y) | ||
| Cathryn Maure Porter | Registered representative | Jan 2024 (3y) | ||
| Robert Philip Sullivan | Registered representative | Feb 2024 (2y) | ||
| Andrea Smith Young | Registered representative | Feb 2024 (2y) | ||
| Richard Young | Registered representative | Jun 2024 (2y) | ||
| Collin Louis Vaz | Registered representative | Dec 2024 (2y) | ||
| Bryan Kenneth Geurink | Registered representative | CFP | Jan 2025 (2y) | |
| Roy Edwards Van Muyen | Registered representative | Jan 2025 (2y) | ||
| Lisa Marie Gilmore | Registered representative | Jan 2025 (2y) | ||
| Dillon Determan | Registered representative | Jan 2025 (2y) | ||
| Aaron J Castaneda | Registered representative | Feb 2025 (1y) | ||
| Venkata Reddy Janga | Registered representative | Mar 2025 (1y) | ||
| Taylor Randall Davis | Registered representative | Apr 2025 (1y) | ||
| Matthew Peter Francis | Registered representative | Apr 2025 (1y) | ||
| Matthew Aubrey Bowers | Registered representative | May 2025 (1y) | ||
| Michael Difiore | Registered representative | Nov 2025 (1y) | ||
| Max Kuperus | Registered representative | Dec 2025 (1y) | ||
| William Bradley Rudkin | Registered representative | Jan 2026 (1y) | ||
| Eugene Joseph Oswald | Registered representative | Jan 2026 (1y) | ||
| Telma Cristina Provencio | Registered representative | Jan 2026 (1y) | ||
| Paul Edward Brandwein | Registered representative | Mar 2026 (0y) | ||
| Jaxson Barlow | Registered representative | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Hbw Financial & Insurance Services Llc | Owner | Mar 2007 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Barnett David Hellenbrand: 50% – 75% of Hbw Financial & Insurance Services Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Jetblue Airways Retirement Plan | Jetblue Airways Corporation | 23,089 | $5.4B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/17/2026 | 1.22 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $864M (49% of AUM) Mar 2026
- Axos Clearing $400M (23% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 17, 2026.
View current Form ADV (SEC/IAPD) ↗