AUMdb

Saltmarsh Financial Advisors, Llc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 132248 · SEC file 801-110278 · Pensacola, FL · www.facebook.com
☆ Save with Pro ADV data as of Mar 19, 2026
Regulatory AUM
$357M
Discretionary
$357M
Clients
224
Avg AUM / client
$1.6M
Accounts
527
Employees
6

AUM over time

$54.6M $357M
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 19, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 133 $71.5M 20.1%
High net worth individuals 86 $278M 78.0%
Pension and profit sharing plans 1 $1.3M 0.36%
Corporations and other businesses 4 $5.5M 1.53%

People (15)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Gund, Charles, Frederick Member Jul 2004 (22y) 10% – 25%
Massey, William, David Member Jul 2004 (22y) 10% – 25%
Bell, Benjamin, Lee Member Jan 2005 (22y) 10% – 25%
George Mayhew Peaden Chief Compliance Officer & Operations Manager Jan 2005 (22y) Less than 5%
Lister, Johnny, David Member Jan 2005 (22y) 10% – 25%
Scharf, Glenn, Adam Member Jan 2006 (21y) 10% – 25%
Stogniew, Kristen, Joelle Member Jan 2016 (11y) 10% – 25%
Reyes, Stephen, Rey Member Jan 2018 (9y) 10% – 25%
Riehle, Francis, Michael Member Jan 2019 (8y) 10% – 25%
Cox, Suzanne, Lynn Bach Member Jan 2020 (7y) 10% – 25%
Christina Lynn Doss Registered representative Sep 2013 (13y)
Michael Christopher Hall Registered representative CFP Aug 2024 (2y)
Mark Hunter Hemby Registered representative CFA Jan 2025 (2y)
Pierce Alan Broscious Registered representative Jan 2025 (2y)
Sarah Katherine Horne Registered representative CFP Jan 2025 (2y)

Undisclosed: 0% – 10% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/19/2026 1.03 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 19, 2026.

View current Form ADV (SEC/IAPD) ↗