AUMdb

Smith, Salley & Associates, Llc

SEC-registered Insurance-Affiliated · Mid-sized ($1B–$10B) CRD 129614 · SEC file 801-62538 · Greensboro, NC · linkedin.com
☆ Save with Pro ADV data as of May 12, 2026
Regulatory AUM
$2.9B
Discretionary
$2.9B
Clients
1,129
Avg AUM / client
$2.6M
Accounts
3,203
Employees
18

AUM over time

$186M $3.1B
Dec 2011 May 2026

Annual snapshots from Form ADV filings · as of May 12, 2026

Investments (13F portfolio — 267 positions, $1,988,950,873)

13F period Mar 31, 2026
#IssuerClassValueShares% of 13F% of AUM
1 Nvidia Corporation COM $135,356,394 776,126 6.81% 4.68%
2 Apple Inc COM $105,691,158 416,451 5.31% 3.65%
3 Microsoft Corp COM $89,251,444 241,109 4.49% 3.08%
4 Alphabet Inc CAP STK CL C $79,837,128 278,314 4.01% 2.76%
5 Amazon Com Inc COM $58,528,568 281,023 2.94% 2.02%
6 Berkshire Hathaway Inc Del CL B NEW $49,129,870 102,525 2.47% 1.7%
7 Jpmorgan Chase & Co COM $47,385,489 161,087 2.38% 1.64%
8 Meta Platforms Inc CL A $46,129,078 80,627 2.32% 1.59%
9 Tjx Cos Inc New COM $44,879,737 281,025 2.26% 1.55%
10 Rtx Corporation COM $41,278,535 213,989 2.08% 1.43%
11 Broadcom Inc COM $38,842,425 125,497 1.95% 1.34%
12 Visa Inc COM CL A $36,493,526 120,744 1.83% 1.26%
13 Analog Devices Inc COM $35,145,407 110,472 1.77% 1.21%
14 Abbvie Inc COM $34,970,539 160,791 1.76% 1.21%
15 Asml Hldg Nv N Y REGISTRY SHS $34,605,938 26,200 1.74% 1.2%
16 Nextera Energy Inc COM $33,786,488 363,765 1.7% 1.17%
17 Lowes Cos Inc COM $31,871,347 134,888 1.6% 1.1%
18 Thermo Fisher Scientific Inc COM $29,195,821 59,398 1.47% 1.01%
19 Marvell Technology Inc COM $28,484,394 287,576 1.43% 0.98%
20 Linde Plc SHS $27,087,421 54,638 1.36% 0.94%
21 Brookfield Corp CL A LTD VT SH $26,609,122 657,502 1.34% 0.92%
22 Chevron Corporation COM $26,247,848 126,862 1.32% 0.91%
23 Mastercard Incorporated CL A $25,403,241 50,841 1.28% 0.88%
24 Arista Networks Inc COM SHS $24,309,502 197,992 1.22% 0.84%
25 Procter & Gamble Co COM $23,649,890 163,735 1.19% 0.82%

Top 25 of 267 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 410 $180M 6.21%
High net worth individuals 683 $2.5B 86.4%
Banking or thrift institutions Fewer than 5 clients $2.6M 0.09%
Charitable organizations 11 $39.4M 1.36%
Corporations and other businesses 25 $171M 5.91%

People (17)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
George Gregory Smith Managing Member/Chairman Nov 2003 (23y) 25% – 50%
Edmund Scott Batchelor Member/Chief Executive Officer CFP Feb 2007 (19y) 10% – 25%
Andrew Douglas Davis Member CFA Mar 2007 (19y) 5% – 10%
Hugo Brian May Chief Compliance Officer/Member Mar 2009 (17y) Less than 5%
James Blake Guyler Member CFA Jul 2014 (12y) Less than 5%
William Andrew Donovan Member CFP Sep 2015 (11y) 10% – 25%
Andrew R. Clark Member CFP May 2018 (8y) Less than 5%
Pasquale Errichiello Member CFP Feb 2021 (5y) Less than 5%
George Leonard Wyatt Registered representative Oct 2014 (12y)
Allen James Ropp Registered representative CFP Oct 2017 (9y)
Nadi Rasem Tadros Registered representative CFA Feb 2021 (5y)
Anna Susan Haldeman Registered representative Feb 2022 (4y)
Erin Michaele Fowlkes Registered representative Apr 2022 (4y)
Jacob Owen Collinsworth Registered representative CFP CFA Jan 2023 (4y)
Benjamin Gordon Bailey Registered representative CFP Apr 2024 (2y)
Bradley Nelson Burk Registered representative CFP Sep 2025 (1y)
Robert Forest Boulton Registered representative Nov 2025 (1y)

Undisclosed: 0% – 50% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 05/12/2026 1.02 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 12, 2026.

View current Form ADV (SEC/IAPD) ↗