AUMdb

Straightline Group, Llc

SEC-registered Insurance-Affiliated · Mid-sized ($1B–$10B) CRD 127401 · SEC file 801-63408 · Troy, MI · WWW.STRAIGHTLINE.COM
☆ Save with Pro ADV data as of Jul 10, 2026
Regulatory AUM
$1.2B
Discretionary
$1.1B
Clients
2,365
Avg AUM / client
$495K
Accounts
4,752
Employees
11

AUM over time

$514M $1.2B
Dec 2011 Jul 2026

Annual snapshots from Form ADV filings · as of Jul 10, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 2,093 $645M 55.1%
High net worth individuals 265 $523M 44.6%
Charitable organizations 3 $2.3M 0.19%
Corporations and other businesses 4 $961K 0.08%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
3 Dimensional Services Group 401 K Plan & Trust 3 Dimensional Services Inc. 2024
Iroquois Industries, Inc. & Affiliates 401(k) Plan Iroquois Industries, Inc. 2024

People (11)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Michael Fred Bisaro President And Ceo Jul 2007 (19y) 75% or more
Bethany Winterbottom Mosshart Chief Operating Officer/Director Of Administration Feb 2020 (7y) Less than 5%
Robert Thomas Rickey Chief Growth Officer CFP Jul 2023 (3y) Less than 5%
Pettit, Kenton, Keller Chief Compliance Officer Jun 2024 (2y) Less than 5%
Jason Charles Fisher Registered representative Dec 2005 (21y)
Doris Catherine Karras Registered representative Jun 2010 (16y)
Michael Allan Rice Registered representative Feb 2015 (11y)
Dennis Robert Raffin Registered representative Jun 2023 (3y)
Kyle Steven Zammit Registered representative Aug 2023 (3y)
Zachary D Rivard Registered representative CFP Nov 2024 (2y)
Gaurav Sonny Mehra Registered representative Jan 2025 (2y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (2)

PlanSponsorParticipantsPlan assetsAs of
3 Dimensional Services Group 401 K Plan & Trust 3 Dimensional Services Inc. 422 $32.5M 01/01/2024
Iroquois Industries, Inc. & Affiliates 401(k) Plan Iroquois Industries, Inc. 631 $31.2M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 07/10/2026 1.01 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees
  • Other fees
  • INSURANCE COMMISSIONS

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers
  • Educational seminars/workshops
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 10, 2026.

View current Form ADV (SEC/IAPD) ↗