AUMdb

Sowell Financial Services, Llc

SEC-registered Wealth Manager · Mid-sized ($1B–$10B) CRD 127145 · SEC file 801-63991 · North Little Rock, AR · www.reaganholloway.com
☆ Save with Pro ADV data as of Jul 23, 2026
Regulatory AUM
$4.8B
Discretionary
$4.7B
Clients
6,624
Avg AUM / client
$726K
Accounts
16,763
Employees
162

AUM over time

$312M $4.8B
Dec 2011 Jul 2026

Annual snapshots from Form ADV filings · as of Jul 23, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 5,880 $2.2B 46.7%
High net worth individuals 400 $2.0B 42.3%
Pension and profit sharing plans 116 $157M 3.26%
Charitable organizations 32 $16.8M 0.35%
Corporations and other businesses 196 $353M 7.34%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Southern California Gas Company Retirement Savings Plan Southern California Gas Company 2024
Birch Tree Communities, Inc. 401(k) Profit Sharing Plan Birch Tree Communities, Inc. 2024
Boulder Medical Center, P.C. Savings & Profit Sharing Plan Boulder Medical Center, P.C. 2024
Retirement Savings Plan Of O. K. Foods, Inc. O.K. Foods, Inc. 2024

People (111)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
William Chesley Sowell Managing Member/Ceo Dec 2001 (25y) ≈ 25% – 56.25% via Sowell Management, Inc
Sowell, Cynthia Member Mar 2009 (17y) 50% – 75%
Hicks, Charles, Clifford Chief Customer Officer Apr 2015 (11y) Less than 5%
Norman, Nancy Trustee Aug 2016 (10y) ≈ 0% – 3.75% via Theodore And Nancy Family Revocable Trust Dated August 2, 2016
Norman, Theodore, Paul Trustee Aug 2016 (10y) ≈ 0% – 3.75% via Theodore And Nancy Family Revocable Trust Dated August 2, 2016
Rodney Kresge Chief Compliance Officer Oct 2019 (7y) Less than 5%
Daryl T Seaton President Jan 2020 (7y) Less than 5%
Inglis, Jason, Fairbanks Chief Revenue Officer Aug 2022 (4y) Less than 5%
James Jon Benet Registered representative Feb 2016 (11y)
Eric Farokh Billimoria Registered representative CFP Sep 2016 (10y)
John Martin Padilla Registered representative Sep 2016 (10y)
Farokh Bill Billimoria Registered representative CFP Sep 2016 (10y)
Lori Robyn Hall Registered representative Sep 2016 (10y)
Leslie Ferrone Registered representative Sep 2016 (10y)
Kimberly Marie Nordi Registered representative Sep 2016 (10y)
Gerrit William Vrieze Registered representative Sep 2016 (10y)
Thomas Ralph Clark Registered representative Chartered Financial Consultant Sep 2016 (10y)
Scott Lawrence Christie Registered representative Chartered Financial Consultant Sep 2016 (10y)
Brady Brian Buskirk Registered representative Oct 2016 (10y)
Matthew Paul Mccoy Registered representative CFP Chartered Financial Consultant CFA Oct 2016 (10y)
Brian Wayne Buskirk Registered representative Oct 2016 (10y)
Ryan Matthew Jennings Registered representative Oct 2016 (10y)
Jason Allan Stroede Registered representative Nov 2016 (10y)
Marty Edward Paul Registered representative Dec 2016 (10y)
Joseph M Latour Registered representative Dec 2016 (10y)
Eric Michael Harley Registered representative Jan 2017 (10y)
Dianne Mae Lutz Registered representative Mar 2017 (9y)
Chris D Balka Registered representative Jul 2017 (9y)
Marilyn Laux Evans Registered representative CFP Aug 2017 (9y)
Philip Wayne Bodine Registered representative Jan 2018 (9y)
Colin Joseph Hughes Registered representative CFP Feb 2018 (8y)
Matthew Thomas Mcmahon Registered representative CFP Feb 2018 (8y)
Morris M. Amiri Registered representative Dec 2018 (8y)
Samuel Harrison Kornstein Registered representative CFA Feb 2019 (7y)
Matthew Gerard Deller Registered representative CFP Aug 2019 (7y)
Lawrence Parker Watts Registered representative CFA Aug 2019 (7y)
John Karlton Deshaw Registered representative Mar 2020 (6y)
Ramie Khalil Registered representative Mar 2020 (6y)
Joshua Sinnott Registered representative Apr 2020 (6y)
Vladimir Donets Registered representative Apr 2020 (6y)
Vyacheslav Slava Palamarchuk Registered representative Apr 2020 (6y)
Timothy Jonathan Poole Registered representative May 2020 (6y)
Donald James Zolfo Registered representative CFP Nov 2020 (6y)
Harvey I Spira Registered representative Feb 2021 (5y)
Brian Ritchie Randall Registered representative Mar 2021 (5y)
Beau Justin Pollard Registered representative CFP Jul 2021 (5y)
Jeffrey Stephen Smith Registered representative Aug 2021 (5y)
Christy Rene Hinson Holloway Registered representative Sep 2021 (5y)
Keith Collins Reagan Registered representative Sep 2021 (5y)
Daron Allen Rudy Registered representative CFP Oct 2021 (5y)
John Bernard Mcmanus Registered representative CFP Feb 2022 (4y)
Joshua Daniel Morales Registered representative May 2022 (4y)
Zachary Paul Registered representative Aug 2022 (4y)
Matias Mirvois Registered representative Oct 2022 (4y)
Stephen R Carter Registered representative Oct 2022 (4y)
Stuart Mitchell Swan Registered representative Nov 2022 (4y)
Patrick Randell Norfleet Registered representative Feb 2023 (3y)
David Steven Swan Registered representative Jul 2023 (3y)
Christopher Breland Kelly Registered representative Jul 2023 (3y)
Kaitlyn Marie Laney Registered representative CFP Jul 2023 (3y)
Jared Scott Neven Registered representative CFP Jul 2023 (3y)
Maryanna Elizabeth Braun Registered representative CFP Jul 2023 (3y)
Joseph Frank Lynch Registered representative Oct 2023 (3y)
Bradford Peter White Registered representative Nov 2023 (3y)
John Bernard Mc Manus Registered representative Jun 2024 (2y)
Oliver Jack Laurence Bakker Registered representative Jul 2024 (2y)
Justin A. Travis Registered representative CFP Jul 2024 (2y)
Kimberly Dawn Smith Registered representative Aug 2024 (2y)
Martin Austin Northern Registered representative Aug 2024 (2y)
Daniel Eugene Rivers Registered representative Aug 2024 (2y)
Matthew David Haas Registered representative Oct 2024 (2y)
Jessica Mae Repasi Registered representative CFP Chartered Financial Consultant Nov 2024 (2y)
Joyce Michele Cool Registered representative Chartered Financial Consultant Nov 2024 (2y)
Randi Laura Gibbons Registered representative Nov 2024 (2y)
Robert Thomas Ramos Registered representative CFP Chartered Financial Consultant Nov 2024 (2y)
Sabrina Phillips Freeman Registered representative Nov 2024 (2y)
Edward Kingdon Hurlock Registered representative CFA Nov 2024 (2y)
F. John Deuschle Registered representative Jan 2025 (2y)
Greggory William Brant Registered representative CFP Jan 2025 (2y)
Larry Don Gill Registered representative Jan 2025 (2y)
Richard Montgomery Patrick Registered representative Jan 2025 (2y)
Robert Michael Clinton Registered representative Jan 2025 (2y)
John Kevin Stophel Registered representative CFP Jan 2025 (2y)
Alexander Kyle Richmond Registered representative Jan 2025 (2y)
Brandon Scott Grable Registered representative CFP Jan 2025 (2y)
Hayden Guthrie Registered representative Feb 2025 (1y)
Lawrence Lo Registered representative May 2025 (1y)
Cooper Dean Thornton Registered representative May 2025 (1y)
Bryan Robert Huhn Registered representative CFP Jun 2025 (1y)
William Caden Craig Registered representative Jul 2025 (1y)
Kyle Fitzgerald Registered representative Jul 2025 (1y)
William Joseph Kelly Registered representative Aug 2025 (1y)
Matthew Lee Wilson Registered representative Aug 2025 (1y)
David Neil Newsom Registered representative Aug 2025 (1y)
Patrick Joseph Bosworth Registered representative Nov 2025 (1y)
David Kevin Giegel Registered representative Dec 2025 (1y)
Michael Roy Peel Registered representative Dec 2025 (1y)
Edward Raymond Foraker Registered representative Jan 2026 (1y)
Jessica Elizabeth Poynter Registered representative Jan 2026 (1y)
John Mark Ruff Registered representative Jan 2026 (1y)
Nicholas Michael Daddona Registered representative Feb 2026 (0y)
Bergen R Palmer Registered representative Feb 2026 (0y)
Joseph L Corbett Registered representative Feb 2026 (0y)
Vincent Ronald Gimarelli Registered representative Feb 2026 (0y)
William Brian Raiteri Registered representative Feb 2026 (0y)
Tayla Vardo Registered representative Mar 2026 (0y)
Andrew Thomas Greenawalt Registered representative Mar 2026 (0y)
William Harris Purvis Registered representative May 2026 (0y)
Scott Timothy Dooley Registered representative CFA Jun 2026 (0y)
Carrie Jean Quraishi Registered representative Jun 2026 (0y)
Jessica Lynn Facey Registered representative Jul 2026 (0y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Sowell Management, Inc Member Mar 2009 A 50% – 75%
Theodore And Nancy Family Revocable Trust Dated August 2, 2016 Owner Nov 2019 A Less than 5%

Estimated effective ownership (look-through of filed bands):

  • William Chesley Sowell: 50% – 75% of Sowell Management, Inc × 50% – 75% direct ≈ 25% – 56.25% of the firm
  • Norman, Nancy: 50% – 75% of Theodore And Nancy Family Revocable Trust Dated August 2, 2016 × 0% – 5% direct ≈ 0% – 3.75% of the firm
  • Norman, Theodore, Paul: 50% – 75% of Theodore And Nancy Family Revocable Trust Dated August 2, 2016 × 0% – 5% direct ≈ 0% – 3.75% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (4)

PlanSponsorParticipantsPlan assetsAs of
Southern California Gas Company Retirement Savings Plan Southern California Gas Company 8,846 $3.1B 01/01/2024
Birch Tree Communities, Inc. 401(k) Profit Sharing Plan Birch Tree Communities, Inc. 322 $10.4M 01/01/2024
Boulder Medical Center, P.C. Savings & Profit Sharing Plan Boulder Medical Center, P.C. 318 $76.8M 01/01/2024
Retirement Savings Plan Of O. K. Foods, Inc. O.K. Foods, Inc. 3,278 $42.4M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 06/29/2026 1.96 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

Regulatory · Item 11.D(1), 11.D(2), 11.D(4), 11.D(5) as of Oct 30, 2024

Allegations: A RULE 2010, NASD RULES 2110, 2370,3030. MRPAUL ENGAGED IN OUTSIDE BUSINESS ACTIVITIES WITHOUT PROVIDING NOTIFICATION TO HIM MEMBER FIRM. MR. PAUL OWNED AND OPERATED REAL ESTATE DEVELOPMENT COMPANIES THAT WERE NOT DISCLOSED TO HIS FIRM. MR. PAUL PROVIDED INACCURATE INFORMATION TO HIS FIRM. MR. PAUL BORROWED $6,500,000.00 DOLLARS FROM HIS CLIENT WHILE CLAIMING HE DID NOT BORROW FUNDS FROM CLIENT IN THE COMPLIANCE QUESTIONNAIRE Status: Final Sanction Detail: MR. PAUL WAS SUSPENDED FOR ONE YEAR BEGINNING 05/07/2012 AND ENDING ON 05/06/2013 AS A INVESTMENT ADVISOR REPRESENTATIVE AND A BROKER DEALER SALES PERSON. A FINE OF $20,000.00 WAS ACCESSED AND PAYABLE UPON HIS REASSOCIATION WITH A MEMBER FIRM Summary: WITHOUT ADMITTING OR DENYING THE FINDINGS, MR. PAUL CONSENTED TO THE DESCRIBED SANCTIONS AND TO THE ENTRY OF THE FINDINGS. HE WS SUSPENDED FROM ASSOCIATION WITH ANY FINRA MEMBER IN ANY CAPACITY FOR ONE YEAR BEGINNING 05/07/2012 AND ENDING 05/06/2013. HE WAS ALSO FINED $20,000.00 PAYABLE UPON HIS REASSOCIATION WITH A MEMBER FIRM

Regulatory · Item 11.D(1), 11.D(2), 11.D(4), 11.D(5) as of Oct 30, 2024

Allegations: MR. PAUL ALLEGEDLY BORROWED FUNDS FROM A CLIENT, PROVIDED FALSE INFORMATION TO HIS FIRM ABOUT THE LOAN, PROVIDED FALSE INFORMATION TO HIS FIRM ABOUT OUTSIDE BUSINESS ACTIVITIES, INTRODUCING CLIENTS TO BUSINESS OUTSIDE HIS FIRM AND PROVIDING FALSE INFORMATION TO HIS FIRM ABOUT OUTSIDE INVESTMENTS Status: Final Sanction Detail: MR. PAUL WAS BARRED (TIME LIMITED) AS AN INVESTMENT ADVISOR REPRESENTATIVE, BROKER DEALER SALESPERSON FOR A PERIOD OF EIGHTEEN MONTHS BEGINNING 08/01/2014 AND ENDING 01/31/2016 Summary: WITHOUT ADMITTING OR DENYING THE STATE'S ALLEGATIONS, MR. PAUL AGREED TO CEASE AND DESIST FROM VIOLATING THE SECURITIES ACT OF WASHINGTON. MR. PAUL PAID AN ADMINISTRATIVE FINE OF $20,000.00, AND INVESTIGATIVE COST OF $4,500.00. FURTHER MR. PAUL AGREED TO AN 18 MONTH BAR FROM 08/01/2014 TO 01/31/2016 AS A INVESTMENT ADVISOR REPRESENTATIVE OR BROKER DEALER SALES PERSON

Disclosure text reproduced verbatim from the firm's own Form ADV filings.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 23, 2026.

View current Form ADV (SEC/IAPD) ↗