Johnson Financial Group Llc
- Regulatory AUM
- $4.5B
- Discretionary
- $2.5B
- Clients
- 164
- Avg AUM / client
- $27.6M
- Accounts
- 1,745
- Employees
- 62
AUM over time
Annual snapshots from Form ADV filings · as of May 04, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 8 | $5.1M | 0.11% |
| High net worth individuals | 154 | $4.5B | 99.3% |
| Pooled investment vehicles (non-investment companies) | 1 | $5.4M | 0.12% |
| Charitable organizations | 1 | $20.8M | 0.46% |
Private funds (1)
Reported in Form ADV Section 7.B.(1), filing of Dec 2024 · $3.8M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Jfg Fund Llc | Private Equity Fund | Colorado | $3.8M | 32 |
Nonprofit clients
Charities that reported this firm as a top-paid contractor (investment services) on Form 990.
| Charity | Location | Period |
|---|---|---|
| Community Foundation For The Fox Valley Region Inc EIN 391548450 | Appleton, WI | 12/31/2024 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Neuroscience Group Of Northeast Wisconsin,S.C. Profit Sharing Plan And Trust Neuroscience Group Of Northeast Wisconsin, S.C. | 2024 | |
| Journey Mental Health Center Inc 403 B Plan Journey Mental Health Center Inc | 2024 | |
| The Hiebing Group, Inc. Retirement Savings And Profit Sharing Trust The Hiebing Group Inc | 2024 | |
| Unlimited Services, Inc. Retirement Savings Plan Unlimited Services Of Wisconsin, Llc | 2024 |
People (39)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Brandon Carroll Johnson | Elected Manager & Ceo | CFA | Jan 2002 (25y) | ≈ 37.5% – 75% via B&W Holdings Llc |
| Robert Lloyd Lawrence | Senior Advisor | Nov 2012 (14y) | 5% – 10% | |
| Johnson, Wendy, Marie | Chief Compliance Officer & General Counsel | Jan 2016 (11y) | ≈ 37.5% – 75% via B&W Holdings Llc | |
| Albert Wayne Williams | Managing Director | Jan 2016 (11y) | 5% – 10% | |
| Keffeler, Kristin | Chief Learning Officer | Dec 2021 (5y) | Less than 5% | |
| Mark Peter Mcconnell | Managing Director | CFP | Jul 2022 (4y) | Less than 5% |
| Eric Stephen Adams | Registered representative | CFA | Oct 2013 (13y) | |
| Leland Lyon Moyer | Registered representative | Jan 2015 (12y) | ||
| Aidan James Kelly Scott | Registered representative | Nov 2016 (10y) | ||
| Madeleine Paige Heringer | Registered representative | Mar 2017 (9y) | ||
| Rachel Comet Mckiernan | Registered representative | Jan 2018 (9y) | ||
| Laura Kay Peterson | Registered representative | Dec 2018 (8y) | ||
| Keri Anne Neujahr | Registered representative | Sep 2020 (6y) | ||
| Krista Rutz | Registered representative | CFP | Oct 2021 (5y) | |
| Nicole Alysse Caizzo | Registered representative | Nov 2021 (5y) | ||
| Kaley Kris | Registered representative | Feb 2022 (4y) | ||
| Thomas Lee Batcha | Registered representative | Jul 2022 (4y) | ||
| Bryant Hicks | Registered representative | Dec 2022 (4y) | ||
| James Blair Callahan | Registered representative | CFP CFA | Jan 2023 (4y) | |
| Sean Vincent Janni | Registered representative | CFP CFA | Jan 2023 (4y) | |
| Mark Donathan Monson | Registered representative | Jan 2023 (4y) | ||
| Nicholas James Tabor | Registered representative | Feb 2023 (3y) | ||
| Brendan Michael Castleman | Registered representative | CFA | Mar 2023 (3y) | |
| Tiffani N Porter | Registered representative | CFP | Jul 2023 (3y) | |
| Maxwell Harris Bastien | Registered representative | CFA | Jul 2024 (2y) | |
| Jessica K. Margetson | Registered representative | CFP | Aug 2024 (2y) | |
| Fergus Hall | Registered representative | Apr 2025 (1y) | ||
| Benjamin Lloyd | Registered representative | CFA | Apr 2025 (1y) | |
| Dana Claire Mc Nulty | Registered representative | Apr 2025 (1y) | ||
| Fabienne Tremblay Parent | Registered representative | Jun 2025 (1y) | ||
| Tara Kravas | Registered representative | CFP | Jun 2025 (1y) | |
| Emily Johnson | Registered representative | Sep 2025 (1y) | ||
| Griffin Hamrick | Registered representative | Dec 2025 (1y) | ||
| Esteban Ignacio Missura Donoso | Registered representative | Dec 2025 (1y) | ||
| Ashlie Marie Helgeland | Registered representative | Dec 2025 (1y) | ||
| Brandon Hane | Registered representative | Jan 2026 (1y) | ||
| William Stanley Neely | Registered representative | CFP | Feb 2026 (0y) | |
| Devin Patrick Arguinchona | Registered representative | CFA | Mar 2026 (0y) | |
| Patrick Cain Crawford | Registered representative | CFA | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| B&W Holdings Llc | Member | Sep 2021 | A | 75% or more |
| British Colony Investment Company, Llc | Member | Mar 2017 | A | 5% – 10% |
Undisclosed: 0% – 10% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Brandon Carroll Johnson: 50% – 75% of B&W Holdings Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
- Johnson, Wendy, Marie: 50% – 75% of B&W Holdings Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (1, $3.8M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Jfg Fund Llc | Private Equity Fund | $3.8M | $1.1K | 32 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (4)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Neuroscience Group Of Northeast Wisconsin,S.C. Profit Sharing Plan And Trust | Neuroscience Group Of Northeast Wisconsin, S.C. | 174 | $32.6M | 01/01/2024 |
| Journey Mental Health Center Inc 403 B Plan | Journey Mental Health Center Inc | 462 | $19.5M | 01/01/2024 |
| The Hiebing Group, Inc. Retirement Savings And Profit Sharing Trust | The Hiebing Group Inc | 137 | $35.1M | 01/01/2024 |
| Unlimited Services, Inc. Retirement Savings Plan | Unlimited Services Of Wisconsin, Llc | 154 | $5.6M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Foundations & charities (1)
| Organization | Type | Assets | As of |
|---|---|---|---|
| Community Foundation For The Fox Valley Region Inc | Public charity | $537M | 12/31/2024 |
From IRS Form 990 investment-management-fee disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/04/2026 | 1.22 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $2.6B (57% of AUM) May 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 04, 2026.
View current Form ADV (SEC/IAPD) ↗