Rodgers & Associates, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 121700
· SEC file 801-62118
· Lancaster, PA
· WWW.LINKEDIN.COM
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ADV data as of Mar 30, 2026
- Regulatory AUM
- $1.6B
- Discretionary
- $1.6B
- Clients
- 997
- Avg AUM / client
- $1.6M
- Accounts
- 3,544
- Employees
- 21
AUM over time
$340M
$1.6B
Dec 14, 2011
Mar 30, 2026
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 30, 2026
Investments (13F portfolio — 101 positions, $982,206,435)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vanguard Index Fds | VALUE ETF | $80,109,142 | 408,303 | 8.16% | 4.91% |
| 2 | Vanguard Index Fds | MCAP VL IDXVIP | $68,988,473 | 374,368 | 7.02% | 4.23% |
| 3 | Vanguard Index Fds | SM CP VAL ETF | $68,944,415 | 317,351 | 7.02% | 4.23% |
| 4 | Ishares Tr | RUS MD CP GR ETF | $55,223,741 | 431,031 | 5.62% | 3.39% |
| 5 | Ishares Tr | RUS 1000 GRW ETF | $53,140,972 | 124,627 | 5.41% | 3.26% |
| 6 | Spdr Series Trust | STATE STREET SPD | $50,088,062 | 1,665,715 | 5.1% | 3.07% |
| 7 | Spdr Series Trust | STATE STREET SPD | $46,094,892 | 470,788 | 4.69% | 2.83% |
| 8 | Vanguard Index Fds | SML CP GRW ETF | $42,227,543 | 139,711 | 4.3% | 2.59% |
| 9 | Spdr Series Trust | STATE STREET SPD | $40,417,726 | 418,316 | 4.12% | 2.48% |
| 10 | Spdr Series Trust | STATE STREET SPD | $30,634,829 | 323,904 | 3.12% | 1.88% |
| 11 | Spdr Series Trust | STATE STREET SPD | $28,230,320 | 498,945 | 2.87% | 1.73% |
| 12 | Vanguard Index Fds | MCAP GR IDXVIP | $27,348,842 | 106,271 | 2.78% | 1.68% |
| 13 | Vanguard Scottsdale Fds | SHRT TRM CORP BD | $25,982,739 | 327,775 | 2.65% | 1.59% |
| 14 | Ishares Tr | RUS MDCP VAL ETF | $24,874,309 | 170,676 | 2.53% | 1.53% |
| 15 | Ishares Tr | CRE U S REIT ETF | $23,617,582 | 399,013 | 2.4% | 1.45% |
| 16 | Vanguard Index Fds | REAL ESTATE ETF | $21,334,408 | 240,523 | 2.17% | 1.31% |
| 17 | Vanguard Tax Managed Fds | VAN FTSE DEV MKT | $19,731,593 | 307,921 | 2.01% | 1.21% |
| 18 | Ishares Tr | MRGSTR MD CP GRW | $19,244,141 | 244,308 | 1.96% | 1.18% |
| 19 | Spdr Series Trust | STATE STREET SPD | $18,639,937 | 218,907 | 1.9% | 1.14% |
| 20 | Spdr Series Trust | STATE STREET SPD | $18,635,602 | 194,202 | 1.9% | 1.14% |
| 21 | Spdr Index Shs Fds | STATE STREET SPD | $17,010,776 | 362,626 | 1.73% | 1.04% |
| 22 | Vanguard Index Fds | GROWTH ETF | $16,764,929 | 38,382 | 1.71% | 1.03% |
| 23 | Spdr Index Shs Fds | STATE STREET SPD | $16,451,211 | 360,377 | 1.67% | 1.01% |
| 24 | Ishares Tr | S&P 500 GRWT ETF | $16,258,716 | 143,743 | 1.66% | 1.0% |
| 25 | Invesco Exchange Traded Fd T | RAFI US 1000 ETF | $11,107,565 | 233,696 | 1.13% | 0.68% |
Top 25 of 101 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 445 | $266M | 16.3% |
| High net worth individuals | 549 | $1.4B | 83.1% |
| Charitable organizations | 3 | $9.4M | 0.58% |
People (14)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Jessica Lee Rodgers | Principal | Oct 2002 (24y) | Less than 5% | |
| Rick Lee Rodgers | Financial Advisor | CFP | Oct 2002 (24y) | Less than 5% |
| Connors, Susan, Lee | Director Of Operations | Jul 2024 (2y) | Less than 5% | |
| Skrodinsky, Sandra, Horst | President, Chief Compliance Officer | Jul 2024 (2y) | Less than 5% | |
| Erika Lee Eckman | Registered representative | Aug 2014 (12y) | ||
| Patrick Carney | Registered representative | May 2015 (11y) | ||
| Jeremie Lee Patrick | Registered representative | CFP | Jan 2018 (9y) | |
| Christopher Mark Hershey | Registered representative | CFP | Sep 2019 (7y) | |
| Ashley Rose Duff | Registered representative | CFP | Feb 2021 (5y) | |
| Gabrielle Helen Gioia | Registered representative | CFP | Jun 2021 (5y) | |
| Adam John Sclafani | Registered representative | CFP | Jun 2021 (5y) | |
| Jared William Clarkin Wilcox | Registered representative | CFP | Nov 2021 (5y) | |
| Michael Alan Lenick | Registered representative | Chartered Financial Consultant | Jul 2023 (3y) | |
| Brittany Christine Luttrell | Registered representative | Chartered Financial Consultant | May 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Bluespring Wealth Partners, Llc | Owner | Jul 2024 | A | 75% or more |
| Kestra Financial, Inc | Owner | Apr 2017 | B | ≈ 56.25% – 100% via Bluespring Wealth Partners, Llc |
| Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings | Owner | Aug 2014 | B | ≈ 42.19% – 100% via Kestra Financial, Inc |
| Kestra Advisor Services Holdings B, Inc | Owner | Jun 2014 | B | ≈ 31.64% – 100% via Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings |
| Kestra Advisor Services Holdings A, Inc | Owner | Jun 2014 | B | ≈ 23.73% – 100% via Kestra Advisor Services Holdings B, Inc |
| Kingfisher Holding B, Inc. | Owner | Jun 2019 | B | ≈ 17.8% – 100% via Kestra Advisor Services Holdings A, Inc |
| Kingfisher Holding A, Inc. | Owner | Jun 2019 | B | ≈ 13.35% – 100% via Kingfisher Holding B, Inc. |
| Kingfisher Holding, L.P. | Owner | Jun 2019 | B | ≈ 10.01% – 100% via Kingfisher Holding A, Inc. |
| Warburg Pincus Financial Sector, L.P. | Owner | Jun 2019 | B | ≈ 2.5% – 50% via Kingfisher Holding, L.P. |
| Ohcp Vi Enzo Aggregator, L.P. | Owner | Feb 2023 | B | ≈ 2.5% – 50% via Kingfisher Holding, L.P. |
| Oak Hill Capital Partners Vi (Onshore), L.P. | Owner | Feb 2023 | B | ≈ 0.63% – 25% via Ohcp Vi Enzo Aggregator, L.P. |
| Oak Hill Capital Partners Vi (Te 892), L.P. | Owner | Feb 2023 | B | ≈ 0.63% – 25% via Ohcp Vi Enzo Aggregator, L.P. |
| Kingfisher Holding Gp, Llc | General Partner | Jun 2019 | B | GP / trustee / elected manager of Kingfisher Holding, L.P. (indirect) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Kestra Financial, Inc: 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings: 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Kestra Advisor Services Holdings B, Inc: 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 31.64% – 100% of the firm
- Kestra Advisor Services Holdings A, Inc: 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 23.73% – 100% of the firm
- Kingfisher Holding B, Inc.: 75% – 100% of Kestra Advisor Services Holdings A, Inc × 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 17.8% – 100% of the firm
- Kingfisher Holding A, Inc.: 75% – 100% of Kingfisher Holding B, Inc. × 75% – 100% of Kestra Advisor Services Holdings A, Inc × 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 13.35% – 100% of the firm
- Kingfisher Holding, L.P.: 75% – 100% of Kingfisher Holding A, Inc. × 75% – 100% of Kingfisher Holding B, Inc. × 75% – 100% of Kestra Advisor Services Holdings A, Inc × 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 10.01% – 100% of the firm
- Warburg Pincus Financial Sector, L.P.: 25% – 50% of Kingfisher Holding, L.P. × 75% – 100% of Kingfisher Holding A, Inc. × 75% – 100% of Kingfisher Holding B, Inc. × 75% – 100% of Kestra Advisor Services Holdings A, Inc × 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 2.5% – 50% of the firm
- Ohcp Vi Enzo Aggregator, L.P.: 25% – 50% of Kingfisher Holding, L.P. × 75% – 100% of Kingfisher Holding A, Inc. × 75% – 100% of Kingfisher Holding B, Inc. × 75% – 100% of Kestra Advisor Services Holdings A, Inc × 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 2.5% – 50% of the firm
- Oak Hill Capital Partners Vi (Onshore), L.P.: 25% – 50% of Ohcp Vi Enzo Aggregator, L.P. × 25% – 50% of Kingfisher Holding, L.P. × 75% – 100% of Kingfisher Holding A, Inc. × 75% – 100% of Kingfisher Holding B, Inc. × 75% – 100% of Kestra Advisor Services Holdings A, Inc × 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 0.63% – 25% of the firm
- Oak Hill Capital Partners Vi (Te 892), L.P.: 25% – 50% of Ohcp Vi Enzo Aggregator, L.P. × 25% – 50% of Kingfisher Holding, L.P. × 75% – 100% of Kingfisher Holding A, Inc. × 75% – 100% of Kingfisher Holding B, Inc. × 75% – 100% of Kestra Advisor Services Holdings A, Inc × 75% – 100% of Kestra Advisor Services Holdings B, Inc × 75% – 100% of Kestra Advisor Services Holdings C, Inc D/B/A Kestra Holdings × 75% – 100% of Kestra Financial, Inc × 75% – 100% of Bluespring Wealth Partners, Llc × 75% – 100% direct ≈ 0.63% – 25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/30/2026 | 2.1 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $1.3B (79% of AUM) Mar 2026
- Fidelity Brokerage Services $323M (20% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.
View current Form ADV (SEC/IAPD) ↗