Certified Advisory Corp
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 120990
· SEC file 801-61305
· Altamonte Springs, FL
· WWW.FINANCIALGROUP.COM
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ADV data as of Mar 31, 2026
- Regulatory AUM
- $3.0B
- Discretionary
- $3.0B
- Clients
- 2,556
- Avg AUM / client
- $1.2M
- Accounts
- 6,372
- Employees
- 39
AUM over time
$502M
$3.0B
Dec 2011
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Investments (13F portfolio — 327 positions, $1,240,088,752)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vanguard Index Fds | GROWTH ETF | $49,996,616 | 580,439 | 4.03% | 1.64% |
| 2 | Invesco Qqq Tr | UNIT SER 1 | $44,950,093 | 61,040 | 3.62% | 1.48% |
| 3 | Vanguard Scottsdale Fds | SHRT TRM CORP BD | $32,557,363 | 411,962 | 2.63% | 1.07% |
| 4 | Schwab Strategic Tr | FUNDAMENTAL US L | $30,472,398 | 979,820 | 2.46% | 1.0% |
| 5 | Pacer Fds Tr | US CASH COWS 100 | $27,858,624 | 447,890 | 2.25% | 0.92% |
| 6 | Vanguard Index Fds | VALUE ETF | $26,443,567 | 121,337 | 2.13% | 0.87% |
| 7 | J P Morgan Exchange Traded F | INCOME ETF | $23,852,146 | 517,962 | 1.92% | 0.78% |
| 8 | Ishares Tr | CORE S&P500 ETF | $23,496,849 | 31,376 | 1.89% | 0.77% |
| 9 | Ishares Tr | CONV BD ETF | $23,400,382 | 192,216 | 1.89% | 0.77% |
| 10 | American Centy Etf Tr | US SML CP VALU | $22,676,283 | 181,759 | 1.83% | 0.74% |
| 11 | Schwab Strategic Tr | INTL EQTY ETF | $21,348,383 | 770,700 | 1.72% | 0.7% |
| 12 | Apple Inc | COM | $21,069,564 | 72,814 | 1.7% | 0.69% |
| 13 | Vanguard Index Fds | S&P 500 ETF SHS | $20,725,479 | 30,176 | 1.67% | 0.68% |
| 14 | Vanguard Whitehall Fds | HIGH DIV YLD | $19,387,471 | 122,682 | 1.56% | 0.64% |
| 15 | Ishares Tr | RUS TP200 GR ETF | $19,110,196 | 65,757 | 1.54% | 0.63% |
| 16 | Schwab Strategic Tr | FUNDAMENTAL INTL | $17,900,611 | 339,284 | 1.44% | 0.59% |
| 17 | J P Morgan Exchange Traded F | INTL BD OPP ETF | $17,638,758 | 364,814 | 1.42% | 0.58% |
| 18 | Vanguard World Fd | INF TECH ETF | $17,383,161 | 145,441 | 1.4% | 0.57% |
| 19 | Dimensional Etf Trust | US EQUI MARK ETF | $17,157,811 | 209,395 | 1.38% | 0.56% |
| 20 | Ishares Tr | CORE MSCI EAFE | $17,036,172 | 176,394 | 1.37% | 0.56% |
| 21 | American Centy Etf Tr | US LARGE CAP VLU | $16,135,076 | 176,900 | 1.3% | 0.53% |
| 22 | Vanguard Bd Index Fds | INTERMED TERM | $15,498,673 | 202,069 | 1.25% | 0.51% |
| 23 | Spdr Index Shs Fds | ST STR PO EX ETF | $14,377,505 | 285,325 | 1.16% | 0.47% |
| 24 | Ishares Tr | GLOBAL 100 ETF | $14,115,974 | 103,359 | 1.14% | 0.46% |
| 25 | Victory Portfolios Ii | SHORT TRM BD ETF | $13,650,076 | 269,658 | 1.1% | 0.45% |
Top 25 of 327 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,475 | $451M | 14.8% |
| High net worth individuals | 1,001 | $2.1B | 67.8% |
| Pension and profit sharing plans | 63 | $485M | 15.9% |
| Charitable organizations | 6 | $4.1M | 0.14% |
| State or municipal government entities | 2 | $15.9M | 0.52% |
| Corporations and other businesses | 9 | $23.5M | 0.77% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| City Beverages 401(k) Plan City Beverages, Llc | 2024 | |
| Mortgage Lenders Investment Trading Corporation 401(k) Plan Mortgage Lenders Investment Trading Corporation | 2024 | |
| Profit Sharing Plan For The Employees Of Rogers, Lovelock & Fritz, Inc. Rogers, Lovelock & Fritz, Inc. | 2024 | |
| One Florida Bank 401(k) Plan One Florida Bank | Orlando, FL | 2024 |
People (18)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Joseph Frank Bert | Ceo | CFP | Oct 1991 (35y) | 75% or more |
| Cuff, Sheri, Mingus | President & Cco | Jan 2022 (5y) | Less than 5% | |
| Harry Stadelmayer | Registered representative | CFP | Jul 1993 (33y) | |
| Nancy Ilene Hecht | Registered representative | CFP | Jul 1993 (33y) | |
| Richard Dale Patterson | Registered representative | Chartered Financial Consultant | Jul 2006 (20y) | |
| Vicki Denise Kovach | Registered representative | CFP | Aug 2006 (20y) | |
| Aaron Joseph Bert | Registered representative | CFP | Oct 2011 (15y) | |
| Gary Stephen Abely | Registered representative | CFP | Aug 2013 (13y) | |
| Adam Charles Jones | Registered representative | CFP | Jan 2017 (10y) | |
| Justin Riley Spitler | Registered representative | CFP | Jan 2018 (9y) | |
| Rodney Lee Ownby | Registered representative | CFP | Jan 2018 (9y) | |
| Christopher Howard Toadvine | Registered representative | CFP | Jun 2019 (7y) | |
| Todd Jeffrey Tocco | Registered representative | CFP | May 2020 (6y) | |
| Delbert Wynn Smith | Registered representative | CFP Chartered Financial Consultant | Jul 2021 (5y) | |
| Rupert Charles Curry | Registered representative | CFP | Aug 2021 (5y) | |
| Jessica Leigh Hall | Registered representative | Aug 2021 (5y) | ||
| Dillon Little | Registered representative | CFP | Aug 2024 (2y) | |
| Grant Marshall Kennedy | Registered representative | CFP | Jul 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (4)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| City Beverages 401(k) Plan | City Beverages, Llc | 238 | $19.0M | 01/01/2024 |
| Mortgage Lenders Investment Trading Corporation 401(k) Plan | Mortgage Lenders Investment Trading Corporation | 310 | $2.7M | 01/01/2024 |
| Profit Sharing Plan For The Employees Of Rogers, Lovelock & Fritz, Inc. | Rogers, Lovelock & Fritz, Inc. | 89 | $40.5M | 01/01/2024 |
| One Florida Bank 401(k) Plan | One Florida Bank | 168 | $11.2M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.05 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • SOLICITATION FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Fidelity Brokerage Services $2.5B (81% of AUM) Mar 2026
- Charles Schwab & Co. $476M (16% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗