AUMdb

Westend Capital Management, Llc.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 120545 · SEC file 801-61128 · Sausalito, CA · WWW.WCMSF.COM
☆ Save with Pro ADV data as of Mar 18, 2026
Regulatory AUM
$436M
Discretionary
$432M
Clients
331
Avg AUM / client
$1.3M
Accounts
470
Employees
5

AUM over time

$76.2M $436M
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 18, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 166 $58.8M 13.5%
High net worth individuals 157 $368M 84.4%
Pooled investment vehicles (non-investment companies) 1 $1.1M 0.24%
Pension and profit sharing plans 4 $6.2M 1.42%
Charitable organizations 3 $2.1M 0.48%

Private funds (1)

Reported in Form ADV Section 7.B.(1), filing of Aug 2024 · $3.5M combined gross assets

FundTypeDomicileGross assetsOwners
Westend Partners, L.P. Hedge Fund California $3.5M 23

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Gustave Robert Ozag Member, Chief Financial Planning Officer CFP Chartered Financial Consultant Apr 2002 (24y) 25% – 50%
George Brown Bolton Chief Investment Officer Apr 2004 (22y) ≈ 18.75% – 50% via Bolton Holdings Llc
Elliman, George Member, Chief Financial Officer, Director Of Business Development And Chief Compliance Officer Jan 2015 (12y) 10% – 25%
Jacey Brianne West Registered representative Jun 2023 (3y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Bolton Holdings Llc Member Sep 2009 A 25% – 50%

Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • George Brown Bolton: 75% – 100% of Bolton Holdings Llc × 25% – 50% direct ≈ 18.75% – 50% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Private funds (1, $3.5M gross assets)

FundTypeGross assetsMin. investmentOwners
Westend Partners, L.P. Hedge Fund $3.5M $500K 23

From Form ADV Section 7.B private fund reporting.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/18/2026 1.24 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

Regulatory · Item 11.D(1), 11.D(2) as of Aug 20, 2024

Allegations: ON 9/17/14, THE SEC ISSUED AN ORDER ACCEPTING AN OFFER OF SETTLEMENT FROM WCM. WITHOUT ADMITTING OR DENYING THE FINDINGS, WCM CONSENTED TO THE ENTRY OF AN ORDER THAT IT VIOLATED SECTIONS 204, AND 206(4) OF THE ADVISERS ACT AND RULES 204-2(A)(1), (2), (6) (7)(II), AND 206(4)-7 WHICH RELATE TO THE DUTY TO MAINTAIN CERTAIN REQUIRED BOOKS AND RECORDS, TO ADOPT AND IMPLEMENT WRITTEN POLICIES AND PROCEDURES REASONABLY DESIGNED TO PREVENT VIOLATIONS OF THE ADVISERS ACT AND ITS RULES AND TO REVIEW AT LEAST ANNUALLY ITS WRITTEN POLICIES AND PROCEDURES AND THE EFFECTIVENESS OF THEIR IMPLEMENTATION. THE ORDER ALSO FOUND THAT WCM FAILED TO REASONABLY SUPERVISE A FORMER MEMBER OF THE FIRM WITHIN THE MEANING OF SECTION 203(E)(6) OF THE ADVISERS ACT WITH RESPECT TO THE PAYMENT OF EXCESSIVE MANAGEMENT FEES FROM A HEDGE FUND OF WHICH WCM IS THE GENERAL PARTNER. THE ORDER ALSO ALLEGED THAT A VIOLATION OF SECTION 207 RESULTED FROM THE INCLUSION OF AN UNTRUE STATEMENT IN THE FIRM'S FORM ADV WITH RESPECT TO THE CALCULATION OF THE PAYMENT OF THE HEDGE FUND MANAGEMENT FEES. Status: Final Sanction Detail: FINE PAID ON SEPTEMBER 22, 2014. CONSULTANT INITIALLY ENGAGED IN DECEMBER 2011 AND RE-ENGAGED IN SEPTEMBER 2014 FOLLOWING ISSUANCE OF THE SEC ORDER Summary: ON 9/17/14, THE SEC ISSUED AN ORDER ACCEPTING AN OFFER OF SETTLEMENT FROM WCM. WITHOUT ADMITTING OR DENYING THE FINDINGS, WCM CONSENTED TO THE ENTRY OF AN ORDER THAT IT VIOLATED SECTIONS 204, AND 206(4) OF THE ADVISERS ACT AND RULES 204-2(A)(1), (2), (6) (7)(II), AND 206(4)-7 WHICH RELATE TO THE DUTY TO MAINTAIN CERTAIN REQUIRED BOOKS AND RECORDS, TO ADOPT AND IMPLEMENT WRITTEN POLICIES AND PROCEDURES REASONABLY DESIGNED TO PREVENT VIOLATIONS OF THE ADVISERS ACT AND ITS RULES AND TO REVIEW AT LEAST ANNUALLY ITS WRITTEN POLICIES AND PROCEDURES AND THE EFFECTIVENESS OF THEIR IMPLEMENTATION. THE ORDER ALSO FOUND THAT WCM FAILED TO REASONABLY SUPERVISE A FORMER MEMBER OF THE FIRM WITHIN THE MEANING OF SECTION 203(E)(6) OF THE ADVISERS ACT WITH RESPECT TO THE PAYMENT OF EXCESSIVE MANAGEMENT FEES FROM A HEDGE FUND OF WHICH WCM IS THE GENERAL PARTNER. THE ORDER ALSO ALLEGED THAT A VIOLATION OF SECTION 207 RESULTED FROM THE INCLUSION OF AN UNTRUE STATEMENT IN THE FIRM'S FORM ADV WITH RESPECT TO THE CALCULATION OF THE PAYMENT OF THE HEDGE FUND MANAGEMENT FEES.

Disclosure text reproduced verbatim from the firm's own Form ADV filings.

How they charge

  • Percentage of assets under management
  • Performance-based fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.

View current Form ADV (SEC/IAPD) ↗