AUMdb

Guardian Rock Wealth Investment Management, Inc.

State-registered Wealth Manager · Boutique (under $100M) CRD 120529 · SEC file 801-63107 · Lisle, IL · www.advocacyinvesting.com
☆ Save with Pro ADV data as of Feb 04, 2026
Regulatory AUM
$47.0M
Discretionary
$47.0M
Clients
82
Avg AUM / client
$573K
Accounts
224
Employees
3

AUM over time

$41.2M $47.0M
Mar 2, 2012 Feb 4, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Feb 04, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 40 $9.5M 20.2%
High net worth individuals 40 $36.0M 76.7%
Charitable organizations 1 $1.3M 2.68%
Corporations and other businesses 1 $200K 0.43%

People (3)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Lane, Marc, Jay President, Chief Compliance Officer Jan 2002 (25y) 75% or more
John Thomas Browning Registered representative May 2019 (7y)
Roy Neal Registered representative Feb 2022 (4y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 02/04/2026 1.19 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 04, 2026.

View current Form ADV (SEC/IAPD) ↗