Kiplinger Investment Advisors, Llc.
- Regulatory AUM
- $262M
- Discretionary
- $262M
- Clients
- 434
- Avg AUM / client
- $603K
- Accounts
- 1,103
- Employees
- 5
AUM over time
Annual snapshots from Form ADV filings · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 373 | $130M | 49.7% |
| High net worth individuals | 61 | $132M | 50.3% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Brad Elliot Kiplinger | President/Chief Compliance Officer/Managing Member | Sep 1998 (28y) | 75% or more | |
| Paul Jacob Purcell | Registered representative | Sep 2014 (12y) | ||
| Douglas J Koogler | Registered representative | Nov 2017 (9y) | ||
| Michael Purcell | Registered representative | Aug 2024 (2y) | ||
| Thomas Michael Phillips | Registered representative | Aug 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 989 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Commissions
- • Other fees
- • SOLICITOR/REFERRAL FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Truist Financial Corp $223M (85% of AUM) Mar 2026
- Altruist Financial $223M (85% of AUM) Mar 2026
- Charles Schwab & Co. $12.6M (5% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗