Affiance Financial Llc
- Regulatory AUM
- $1.4B
- Discretionary
- $1.3B
- Clients
- 1,183
- Avg AUM / client
- $1.2M
- Accounts
- 4,165
- Employees
- 25
AUM over time
Annual snapshots from Form ADV filings · as of Jun 10, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 820 | $335M | 24.4% |
| High net worth individuals | 358 | $1.0B | 75.4% |
| Pension and profit sharing plans | 5 | $2.4M | 0.17% |
People (12)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Steven Michael Lear | Shareholder | Chartered Financial Consultant | Jan 2001 (26y) | ≈ 12.5% – 37.5% via Affiance Financial Inc |
| Eric Steven Unger | Member, Chief Compliance Officer | Apr 2013 (13y) | 5% – 10% | |
| Andrew Bert Fishman | Ceo | CFP | Jan 2014 (13y) | ≈ 12.5% – 37.5% via Gamefish, Inc. |
| Daniel Zavie Lear | Member | CFP | Jul 2016 (10y) | 5% – 10% |
| Kyle Scott Berg | Registered representative | CFP | Jun 2015 (11y) | |
| Marc Samuel Usem | Registered representative | Mar 2016 (10y) | ||
| Brendan William Halleron | Registered representative | Mar 2019 (7y) | ||
| Christopher Campbell Johnson | Registered representative | Aug 2021 (5y) | ||
| Tanner Steele | Registered representative | Aug 2021 (5y) | ||
| Michael Nathan Fishman | Registered representative | Jan 2023 (4y) | ||
| Hunter R Schwimmer | Registered representative | Jun 2024 (2y) | ||
| Rebekah Pearl Peterson | Registered representative | Feb 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Affiance Financial Inc | Member | Jan 2001 | A | 25% – 50% |
| Gamefish, Inc. | Member | Jan 2016 | A | 25% – 50% |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Steven Michael Lear: 50% – 75% of Affiance Financial Inc × 25% – 50% direct ≈ 12.5% – 37.5% of the firm
- Andrew Bert Fishman: 50% – 75% of Gamefish, Inc. × 25% – 50% direct ≈ 12.5% – 37.5% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/10/2026 | 942 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $1.4B (99% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 10, 2026.
View current Form ADV (SEC/IAPD) ↗