AUMdb

Advisors Management Group Inc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 113020 · SEC file 801-33545 · La Crosse, WI · WWW.LINKEDIN.COM
☆ Save with Pro ADV data as of Mar 20, 2026
Regulatory AUM
$820M
Discretionary
$807M
Clients
1,918
Avg AUM / client
$427K
Accounts
4,960
Employees
17

AUM over time

$199M $820M
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 20, 2026

Investments (13F portfolio — 158 positions, $548,507)

13F period Mar 31, 2026
#IssuerClassValueShares% of 13F% of AUM
1 Janus Detroit Str Tr HENDRSON AAA CL $96,560 1,917,031 17.6% 0.01%
2 Entergy Corp New COM $19,653 174,913 3.58% 0.0%
3 Etfs Gold Tr PHYSCL GOLD SHS $18,216 408,264 3.32% 0.0%
4 Nvidia Corporation COM $17,708 101,538 3.23% 0.0%
5 J P Morgan Exchange Traded F EQUITY PREMIUM $15,721 277,374 2.87% 0.0%
6 Southern Co COM $14,057 145,639 2.56% 0.0%
7 Totalenergies Se ACT $12,460 136,956 2.27% 0.0%
8 Firstenergy Corp COM $12,161 240,056 2.22% 0.0%
9 Global X Fds GLBL X MLP ETF $11,765 218,405 2.14% 0.0%
10 Micron Technology Inc COM $10,641 31,499 1.94% 0.0%
11 Duke Energy Corp New COM NEW $10,587 80,861 1.93% 0.0%
12 Alphabet Inc CAP STK CL A $10,489 36,478 1.91% 0.0%
13 Powell Inds Inc COM $9,945 18,381 1.81% 0.0%
14 Amazon Com Inc COM $8,983 43,136 1.64% 0.0%
15 Intel Corp COM $8,639 195,776 1.58% 0.0%
16 Welltower Inc COM $8,313 42,049 1.52% 0.0%
17 Enbridge Inc COM $8,268 152,720 1.51% 0.0%
18 Apple Inc COM $8,245 32,491 1.5% 0.0%
19 International Business Machs COM $7,482 30,869 1.36% 0.0%
20 Cisco Sys Inc COM $7,102 91,540 1.29% 0.0%
21 Realty Income Corp COM $7,089 115,876 1.29% 0.0%
22 Chevron Corporation COM $6,495 31,396 1.18% 0.0%
23 Merck & Co Inc COM $6,145 51,089 1.12% 0.0%
24 Verizon Communications Inc COM $6,009 119,718 1.1% 0.0%
25 Mueller Inds Inc COM $5,781 52,180 1.05% 0.0%

Top 25 of 158 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 1,807 $545M 66.5%
High net worth individuals 105 $274M 33.5%
Charitable organizations 5 $127K 0.02%
Other investment advisers 1 $83 0.0%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Humana Retirement Savings Plan Humana Inc. 2024
Schneider National, Inc. 401(k) Savings And Retirement Plan Schneider National, Inc. 2024

People (12)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Roger Dale Deets Ceo Oct 1993 (33y) 50% – 75%
Julie Lucille Deets Cfo Apr 1994 (32y) Less than 5%
Jennifer Nicole Deets Chief Compliance Officer CFP Aug 2003 (23y) Less than 5%
Nathan Marshall Deets Registered representative CFP Aug 2006 (20y)
Warren Alan Deets Registered representative Aug 2007 (19y)
Rebecca Lyn Agamaite Registered representative Mar 2011 (15y)
Nicholas John Letter Registered representative Mar 2013 (13y)
Kate Marie Pederson Registered representative Jan 2018 (9y)
Ashley Joanne Vega Registered representative Jan 2019 (8y)
Shay Videll Benedict Registered representative Sep 2020 (6y)
Maxwell Michael Harcey Registered representative Aug 2023 (3y)
Luke Spink Registered representative Apr 2024 (2y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Amg Stock Ownership Trust Esop Jan 2014 A 25% – 50%

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (2)

PlanSponsorParticipantsPlan assetsAs of
Humana Retirement Savings Plan Humana Inc. 42,968 $7.7B 01/01/2024
Schneider National, Inc. 401(k) Savings And Retirement Plan Schneider National, Inc. 15,808 $893M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/20/2026 981 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Pension consulting services
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 20, 2026.

View current Form ADV (SEC/IAPD) ↗