R.M. Long Investment Advisory, Inc.
- Regulatory AUM
- $51.6M
- Discretionary
- $51.1M
- Clients
- 30
- Avg AUM / client
- $1.7M
- Accounts
- 153
- Employees
- 4
AUM over time
Annual snapshots from Form ADV filings · as of Jul 01, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 15 | $8.7M | 16.9% |
| High net worth individuals | 15 | $40.2M | 77.9% |
| Pension and profit sharing plans | Fewer than 5 clients | $2.7M | 5.19% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Randy Mark Long | President | CFP | Apr 1997 (29y) | 75% or more |
| Egli, Jason, Stephen | Vice President And Chief Compliance Officer | Oct 2009 (17y) | Less than 5% | |
| Ellen Rachel Long | Registered representative | CFP | Apr 2014 (12y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/01/2026 | 988 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $51.6M (100% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 01, 2026.
View current Form ADV (SEC/IAPD) ↗