Cumberland Investment Counsel Inc.
- Regulatory AUM
- $1.4B
- Discretionary
- $1.4B
- Clients
- 48
- Avg AUM / client
- $29.3M
- Accounts
- 48
- Employees
- 19
AUM over time
Annual snapshots from Form ADV filings · as of Dec 22, 2025
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 23 | $38.8M | 2.76% |
| High net worth individuals | 12 | $31.7M | 2.25% |
| Pooled investment vehicles (non-investment companies) | 10 | $1.3B | 94.5% |
| Charitable organizations | 1 | $3.3M | 0.23% |
| Corporations and other businesses | 2 | $3.9M | 0.27% |
People (7)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Hom, Shirley | Secretary Treasurer/Chief Compliance Officer | Sep 2004 (22y) | Less than 5% | |
| Connor, Gerald, Raymond | Director | Feb 2007 (20y) | Less than 5% | |
| Sims, Charles, Robert | Director (Chair) | Apr 2016 (10y) | Less than 5% | |
| Perron, Gary, Edmond | Beneficiary | Apr 2018 (8y) | ≈ 10.55% – 50% via Cpl Trust | |
| Perron, Jacquelyn, Ann | Trustee | Apr 2018 (8y) | GP / trustee / elected manager of Cpl Trust (indirect) | |
| Perron, Shawnalynn | Trustee | Apr 2018 (8y) | GP / trustee / elected manager of Cpl Trust (indirect) | |
| Anderson, David, Andrew | President | May 2020 (6y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Cumberland Partners Ltd. | Shareholder | Jan 2007 | A | 75% or more |
| Cpl Trust | Shareholder | Apr 2018 | B | ≈ 14.06% – 50% via Cpl Holdings Ltd. |
| Cpl Holdings Ltd. | Shareholder | May 2018 | B | ≈ 18.75% – 50% via Cumberland Partners Ltd. |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Perron, Gary, Edmond: 75% – 100% of Cpl Trust × 75% – 100% of Cpl Holdings Ltd. × 25% – 50% of Cumberland Partners Ltd. × 75% – 100% direct ≈ 10.55% – 50% of the firm
- Cpl Trust: 75% – 100% of Cpl Holdings Ltd. × 25% – 50% of Cumberland Partners Ltd. × 75% – 100% direct ≈ 14.06% – 50% of the firm
- Cpl Holdings Ltd.: 25% – 50% of Cumberland Partners Ltd. × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 12/22/2025 | 1.19 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: STATEMENT OF ALLEGATIONS: 1) FAILURE TO FULLY DISCLOSE HIS INVOVLEMENT IN CERTAIN OFFSHORE ACCOUNTS AND CORPORATIONS BETWEEN ~FEBRUARY 2020 - JUNE 2021. 2) FAILURE TO DISCLOSE AND SEEK APPROVAL FOR VARIOUS OUTSIDE BUSINESS ACTIVITIES BETWEEN ~2017-JUNE 2021. Status: Pending Summary: G. PERRON AND CIRO HAVE AGREED TO ENTER INTO MEDIATION TO FACILITATE A SETTLEMENT. MEDIATION PENDING.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Performance-based fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- National Bank Financial Inc. $38.9M (3% of AUM) Dec 2025
- Charles Schwab & Co. $38.7M (3% of AUM) Dec 2025
- RBC $14.9M (18% of AUM) Dec 2017
- Bmo Nesbitt Burns $10.1M (1% of AUM) Jun 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Dec 22, 2025.
View current Form ADV (SEC/IAPD) ↗