Urban Financial Advisory Corp
- Regulatory AUM
- $1.3B
- Discretionary
- $1.2B
- Clients
- 256
- Avg AUM / client
- $5.0M
- Accounts
- 965
- Employees
- 15
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jul 30, 2026
Investments (13F portfolio — 57 positions, $282,871,170)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | State Str Spdr S&P 500 Etf T | TR UNIT | $88,511,050 | 136,100 | 31.3% | 6.94% |
| 2 | Ishares Tr | CORE S&P SCP ETF | $36,863,343 | 296,544 | 13.0% | 2.89% |
| 3 | Ishares Tr | CORE S&P MCP ETF | $34,048,417 | 504,197 | 12.0% | 2.67% |
| 4 | Schwab Strategic Tr | FUNDAMENTAL US L | $30,028,255 | 1,078,214 | 10.6% | 2.35% |
| 5 | Profesionally Managed Portfo | AKRE FOCUS ETF | $25,288,677 | 478,499 | 8.94% | 1.98% |
| 6 | Invesco Exch Traded Fd Tr Ii | INTL CORP BD | $14,361,553 | 621,712 | 5.08% | 1.13% |
| 7 | Vanguard Scottsdale Fds | SHRT TRM CORP BD | $13,588,967 | 171,426 | 4.8% | 1.07% |
| 8 | Ishares Tr | CORE MSCI EAFE | $12,270,352 | 135,539 | 4.34% | 0.96% |
| 9 | Ishares Tr | MSCI EMG MKT ETF | $6,990,126 | 123,087 | 2.47% | 0.55% |
| 10 | Ishares Tr | MSCI EAFE ETF | $3,078,482 | 31,694 | 1.09% | 0.24% |
| 11 | Vanguard Index Fds | S&P 500 ETF SHS | $2,108,351 | 3,528 | 0.75% | 0.17% |
| 12 | Vanguard Intl Equity Index F | GLB EX US ETF | $1,474,271 | 33,167 | 0.52% | 0.12% |
| 13 | Select Sector Spdr Tr | STATE STREET REA | $1,342,389 | 32,878 | 0.47% | 0.11% |
| 14 | First Tr Exchange Traded Fd | COM SHS ANNUAL | $1,218,455 | 14,844 | 0.43% | 0.1% |
| 15 | Vanguard Tax Managed Fds | VAN FTSE DEV MKT | $906,913 | 14,153 | 0.32% | 0.07% |
| 16 | Ishares Tr | ESG EAFE ETF | $800,254 | 10,606 | 0.28% | 0.06% |
| 17 | State Str Spdr S&P Midcap 40 | UTSER1 S&PDCRP | $765,124 | 1,241 | 0.27% | 0.06% |
| 18 | Ea Series Trust | CAMBRIA US EQUAL | $734,749 | 15,032 | 0.26% | 0.06% |
| 19 | Vanguard Index Fds | MID CAP ETF | $718,218 | 2,501 | 0.25% | 0.06% |
| 20 | Ishares Tr | RUSSELL 2000 ETF | $610,320 | 2,461 | 0.22% | 0.05% |
| 21 | Ishares Tr | MICRO-CAP ETF | $550,322 | 3,448 | 0.19% | 0.04% |
| 22 | Vanguard Index Fds | SMALL CP ETF | $539,640 | 2,060 | 0.19% | 0.04% |
| 23 | Vanguard Intl Equity Index F | FTSE EMR MKT ETF | $525,236 | 9,718 | 0.19% | 0.04% |
| 24 | Spdr Index Shs Fds | STATE STREET SPD | $489,173 | 11,584 | 0.17% | 0.04% |
| 25 | Spdr Series Trust | STATE STREET SPD | $477,120 | 4,725 | 0.17% | 0.04% |
Top 25 of 57 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 87 | $28.4M | 2.23% |
| High net worth individuals | 163 | $1.2B | 93.5% |
| Pension and profit sharing plans | 1 | $2.9M | 0.23% |
| Charitable organizations | 1 | $883K | 0.07% |
| Corporations and other businesses | 4 | $51.1M | 4.01% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Steven Douglas Urban | President/Chief Compliance Officer | CFP | Feb 1990 (37y) | 75% or more |
| Jeremy A Ander | Principal | CFP | Jan 2023 (4y) | 5% – 10% |
| Sherwood, Lisa, J | Principal | Jan 2023 (4y) | 5% – 10% | |
| Andrew N Kitay | Registered representative | CFP | Mar 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 09/25/2025 | 931 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- National Financial Services (Fidelity) $819M (80% of AUM) Sep 2023
- Charles Schwab & Co. $133M (13% of AUM) Sep 2023
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 30, 2026.
View current Form ADV (SEC/IAPD) ↗