Appleton Partners, Inc.
SEC-registered
Investment Adviser · Large ($10B–$100B)
CRD 110049
· SEC file 801-29384
· Boston, MA
· WWW.APPLETONPARTNERS.COM
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ADV data as of Mar 23, 2026
- Regulatory AUM
- $12.6B
- Discretionary
- $12.6B
- Clients
- 6,112
- Avg AUM / client
- $2.1M
- Accounts
- 7,106
- Employees
- 59
AUM over time
$4.9B
$13.5B
Dec 2011
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 23, 2026
Asset allocation (SMA assets by investment type)
as of Mar 23, 2026
State & local bonds
$9.5B
76%
Exchange-traded equities
$1.0B
8%
Investment-grade corporate bonds
$879M
7%
Registered investment companies (funds/ETFs)
$502M
4%
Cash & equivalents
$251M
2%
US government & agency bonds
$126M
1%
Share of SMA assets by investment vehicle type, as filed in Form ADV Item 5.K. Dollar figures are percentages applied to total regulatory AUM.
Investments (13F portfolio — 262 positions, $1,433,591)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Apple Inc Com | CS | $85,432 | 336,626 | 5.96% | 0.0% |
| 2 | Goldman Sachs Etf Tr Activebet | ETF | $52,605 | 420,407 | 3.67% | 0.0% |
| 3 | Schwab Strategic Tr Us Lrg Cap | ETF | $47,354 | 1,846,870 | 3.3% | 0.0% |
| 4 | Microsoft Corp Com | CS | $44,196 | 119,394 | 3.08% | 0.0% |
| 5 | Alphabet Inc Cap Stk Cl C | CS | $39,327 | 137,093 | 2.74% | 0.0% |
| 6 | Amazon Com Inc Com | CS | $37,386 | 179,510 | 2.61% | 0.0% |
| 7 | Jpmorgan Chase & Co Com | CS | $37,238 | 126,590 | 2.6% | 0.0% |
| 8 | Broadcom Inc Com | CS | $36,746 | 118,722 | 2.56% | 0.0% |
| 9 | Ge Vernova Inc Com | CS | $36,587 | 41,914 | 2.55% | 0.0% |
| 10 | Micron Technology Inc Com | CS | $34,738 | 102,823 | 2.42% | 0.0% |
| 11 | Select Sector Spdr Tr State St | CS | $31,867 | 520,194 | 2.22% | 0.0% |
| 12 | Morgan Stanley Com New | CS | $24,721 | 150,216 | 1.72% | 0.0% |
| 13 | Visa Inc Com Cl A | CS | $24,263 | 80,277 | 1.69% | 0.0% |
| 14 | J P Morgan Exchange Traded Fd | ETF | $23,031 | 455,063 | 1.61% | 0.0% |
| 15 | Schwab Strategic Tr Intl Eqty | ETF | $21,436 | 866,102 | 1.5% | 0.0% |
| 16 | Meta Platforms Inc Cl A | CS | $19,425 | 33,952 | 1.36% | 0.0% |
| 17 | Goldman Sachs Etf Tr Activebet | ETF | $19,245 | 446,210 | 1.34% | 0.0% |
| 18 | Welltower Inc Com | CS | $18,803 | 95,106 | 1.31% | 0.0% |
| 19 | Ishares Inc Core Msci Emkt | ETF | $18,624 | 267,008 | 1.3% | 0.0% |
| 20 | Netflix Inc. Com | CS | $18,383 | 191,195 | 1.28% | 0.0% |
| 21 | Eli Lilly & Co Com | CS | $17,560 | 19,092 | 1.22% | 0.0% |
| 22 | Intercontinental Exchange Inc | CS | $15,666 | 99,607 | 1.09% | 0.0% |
| 23 | Berkshire Hathaway Inc | CS | $15,405 | 32,147 | 1.07% | 0.0% |
| 24 | Curtiss Wright Corp Com | CS | $15,152 | 22,246 | 1.06% | 0.0% |
| 25 | Nvidia Corporation Com | CS | $15,017 | 86,109 | 1.05% | 0.0% |
Top 25 of 262 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 339 | $358M | 2.85% |
| High net worth individuals | 443 | $1.8B | 14.7% |
| Charitable organizations | 11 | $78.9M | 0.63% |
| State or municipal government entities | 1 | $413K | 0.0% |
| Corporations and other businesses | 4 | $27.6M | 0.22% |
| Other | 5,314 | $10.2B | 81.6% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Pierce Atwood Llp 401(k) Plan Pierce Atwood Llp | 2024 |
People (34)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Douglas Campbell Chamberlain | President, Ceo, Director | CFA | Oct 1998 (28y) | Less than 5% |
| Hubley, Michele, Dawn | Svp Co Coo | May 2004 (22y) | Less than 5% | |
| Geoffrey Daniel Chamberlain | Trustee, Appleton Partners Business Trust | CFA | Jan 2018 (9y) | GP / trustee / elected manager of Appleton Partners Business Trust (indirect) |
| Howard, Michael, Thomas | Vp, Chief Compliance Officer | Oct 2020 (6y) | Less than 5% | |
| Krantz, Robert, Alan | Svp Co Coo | Sep 2022 (4y) | Less than 5% | |
| Anson Crawford Clough | Registered representative | CFP CFA | Jan 2018 (9y) | |
| Benjamin Peter Holcombe | Registered representative | Jan 2018 (9y) | ||
| Daniel Thomas Anthony Buckley | Registered representative | CFA | Jan 2018 (9y) | |
| James C. Quealy | Registered representative | CFA | Jan 2018 (9y) | |
| James Lockwood Bosland | Registered representative | CFA | Jan 2018 (9y) | |
| Kelly C Mckernan | Registered representative | Jan 2018 (9y) | ||
| Nancy Hacker Place | Registered representative | Jan 2018 (9y) | ||
| Whitney Pearce Fitts | Registered representative | CFA | Jan 2018 (9y) | |
| Christopher Neil Sutherland | Registered representative | CFP | Jan 2019 (8y) | |
| H.L. J Johnson | Registered representative | Jan 2020 (7y) | ||
| James Michael O'neil | Registered representative | Jan 2020 (7y) | ||
| Jennifer Hall | Registered representative | CFP | Jun 2021 (5y) | |
| Ryan Tracy | Registered representative | Feb 2022 (4y) | ||
| Jesse Charles Martin | Registered representative | Mar 2022 (4y) | ||
| Gregory Lally | Registered representative | Nov 2022 (4y) | ||
| Sarah Marie Brodeur | Registered representative | Apr 2023 (3y) | ||
| Vincent Marc Capolupo | Registered representative | Aug 2023 (3y) | ||
| Thomas William Hagstrom | Registered representative | CFA | May 2024 (2y) | |
| Nathan Walsh Harris | Registered representative | CFA | Jan 2025 (2y) | |
| Oana Bandar | Registered representative | CFA | Feb 2025 (1y) | |
| Andrew Peterson | Registered representative | CFA | Mar 2025 (1y) | |
| Jack Telman | Registered representative | May 2025 (1y) | ||
| David Melanson | Registered representative | May 2025 (1y) | ||
| Margaret Brennan | Registered representative | Jun 2025 (1y) | ||
| Stephen Anthony Michienzi | Registered representative | CFA | Mar 2026 (0y) | |
| Jason Roger Cook | Registered representative | CFA | Mar 2026 (0y) | |
| Timothy Delaney | Registered representative | CFA | Mar 2026 (0y) | |
| Ian Walsh | Registered representative | Apr 2026 (0y) | ||
| Matthew Casieri | Registered representative | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Appleton Partners Business Trust | Business Trust | Aug 2001 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Pierce Atwood Llp 401(k) Plan | Pierce Atwood Llp | 260 | $138M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/23/2026 | 997 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $3.9B (31% of AUM) Mar 2026
- Fidelity Brokerage Services $2.3B (19% of AUM) Mar 2026
- J.P. Morgan $2.0B (16% of AUM) Mar 2026
- Merrill Lynch $1.3B (10% of AUM) Apr 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 23, 2026.
View current Form ADV (SEC/IAPD) ↗