Clifford Swan Investment Counsel Llc
- Regulatory AUM
- $4.5B
- Discretionary
- $3.9B
- Clients
- 970
- Avg AUM / client
- $4.6M
- Accounts
- 2,598
- Employees
- 40
AUM over time
Annual snapshots from Form ADV filings · as of Feb 10, 2026
Investments (13F portfolio — 332 positions, $2,938,335,751)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Apple Inc | COM | $166,921,808 | 657,717 | 5.68% | 3.72% |
| 2 | Alphabet Inc | CAP STK CL A | $112,060,775 | 389,695 | 3.81% | 2.5% |
| 3 | Microsoft Corp | COM | $111,159,022 | 300,292 | 3.78% | 2.48% |
| 4 | Costco Wholesale Corporation | COM | $97,446,465 | 97,796 | 3.32% | 2.17% |
| 5 | United Parcel Svcs Inc | CL B | $95,213,486 | 967,814 | 3.24% | 2.12% |
| 6 | Berkshire Hathaway Inc Del | CL B NEW | $78,830,800 | 164,505 | 2.68% | 1.76% |
| 7 | Chevron Corporation | COM | $64,444,038 | 311,474 | 2.19% | 1.44% |
| 8 | Arista Networks Inc | COM SHS | $63,166,474 | 514,469 | 2.15% | 1.41% |
| 9 | Jpmorgan Chase & Co | COM | $52,344,232 | 177,945 | 1.78% | 1.17% |
| 10 | Johnson & Johnson | COM | $51,624,670 | 211,196 | 1.76% | 1.15% |
| 11 | Exxon Mobil Corp | COM | $49,059,005 | 289,161 | 1.67% | 1.09% |
| 12 | Lowes Cos Inc | COM | $45,654,299 | 193,222 | 1.55% | 1.02% |
| 13 | Corteva Inc | COM | $41,983,801 | 501,539 | 1.43% | 0.94% |
| 14 | Rtx Corporation | COM | $39,976,537 | 207,240 | 1.36% | 0.89% |
| 15 | Allison Transmission Hldgs I | COM | $38,515,365 | 329,022 | 1.31% | 0.86% |
| 16 | Alphabet Inc | CAP STK CL C | $38,309,547 | 133,548 | 1.3% | 0.85% |
| 17 | Accenture Plc Ireland | SHS CLASS A | $37,957,114 | 191,422 | 1.29% | 0.85% |
| 18 | Amazon Com Inc | COM | $37,321,889 | 179,200 | 1.27% | 0.83% |
| 19 | Johnson Controls Internation | SHS | $36,701,677 | 280,272 | 1.25% | 0.82% |
| 20 | American Express Co | COM | $36,469,716 | 120,569 | 1.24% | 0.81% |
| 21 | Fastenal Co | COM | $36,239,421 | 781,022 | 1.23% | 0.81% |
| 22 | Oracle Corp | COM | $35,623,163 | 242,153 | 1.21% | 0.79% |
| 23 | Wells Fargo & Co | COM | $34,836,816 | 437,593 | 1.19% | 0.78% |
| 24 | Emerson Elec Co | COM | $32,271,494 | 246,310 | 1.1% | 0.72% |
| 25 | Abbvie Inc | COM | $31,899,630 | 146,672 | 1.09% | 0.71% |
Top 25 of 332 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 296 | $113M | 2.52% |
| High net worth individuals | 588 | $3.7B | 81.6% |
| Charitable organizations | 62 | $533M | 11.9% |
| Corporations and other businesses | 24 | $177M | 3.95% |
People (20)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Peter James Boyle | Ceo & Director | CFA | Jul 1999 (27y) | 10% – 25% |
| Kathleen Gilmore | Chairman & President | CFP | Oct 2002 (24y) | 10% – 25% |
| Maxwell Ramsey Pray | Director | CFA | Jan 2011 (16y) | 10% – 25% |
| Roger Leland (Jr) Gewecke | Director | CFA | Nov 2014 (12y) | 10% – 25% |
| Adler, Richard, Howard | Director | Dec 2015 (11y) | Less than 5% | |
| Kevin James Cavanaugh | Member | Dec 2015 (11y) | 10% – 25% | |
| Randall Lee Zaharia | Member | CFA | Dec 2015 (11y) | 10% – 25% |
| Lee, Gretchen, Elizabeth | Chief Compliance Officer | Jan 2019 (8y) | Less than 5% | |
| Nelson, David, Joseph | Chief Operating Officer | Jan 2023 (4y) | Less than 5% | |
| George Edward Hasbun | Registered representative | CFP | Apr 2017 (9y) | |
| Murcy Ya Ni Huang | Registered representative | CFA | Jan 2023 (4y) | |
| David Yi Yen Lin | Registered representative | CFA | Jan 2025 (2y) | |
| Lloyd Katharine Wong | Registered representative | CFA | Jan 2025 (2y) | |
| Leslie Ann Manuel Gutierrez | Registered representative | Apr 2025 (1y) | ||
| Raymundo Flores | Registered representative | Jun 2025 (1y) | ||
| Billy J.H. Yeh | Registered representative | Jul 2025 (1y) | ||
| Austin Highsmith Gewecke | Registered representative | CFA | Sep 2025 (1y) | |
| Elliott Curtis Hollingsworth | Registered representative | Sep 2025 (1y) | ||
| Raymond Gilbert Torres | Registered representative | CFP | Feb 2026 (0y) | |
| Charlotte Cheim Anten | Registered representative | CFA | Mar 2026 (0y) |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/10/2026 | 1.06 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Publication of periodicals or newsletters
Custody
Reported custodians
- Charles Schwab & Co. $3.4B (75% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 10, 2026.
View current Form ADV (SEC/IAPD) ↗