William Howard & Co. Financial Advisors, Inc.
- Regulatory AUM
- $342M
- Discretionary
- $326M
- Clients
- 176
- Avg AUM / client
- $1.9M
- Accounts
- 543
- Employees
- 10
AUM over time
Annual snapshots from Form ADV filings · as of Mar 10, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 94 | $33.6M | 9.81% |
| High net worth individuals | 73 | $308M | 90.0% |
| Pension and profit sharing plans | 9 | $773K | 0.23% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William Barker Howard | Ceo/President | CFP Chartered Financial Consultant | May 1987 (39y) | 75% or more |
| Ellzey, Randal, Edmond | Vice President Secretary/Treasurer | Jan 2004 (23y) | Less than 5% | |
| Cullen, James, Michael | Chief Compliance Officer | May 2021 (5y) | Less than 5% | |
| Brian Damon Barthol | Registered representative | CFP | Jul 2021 (5y) | |
| Heather Marie Coulter | Registered representative | CFP | Jan 2023 (4y) | |
| Valerie Jeanne Lasher Adelman | Registered representative | CFP | Jul 2023 (3y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/10/2026 | 1.13 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $342M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 10, 2026.
View current Form ADV (SEC/IAPD) ↗