Wbh Advisory, Inc.
- Regulatory AUM
- $1.7B
- Discretionary
- $1.7B
- Clients
- 746
- Avg AUM / client
- $2.3M
- Accounts
- 2,335
- Employees
- 16
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 30, 2026
Investments (13F portfolio — 350 positions, $1,335,282,331)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vanguard Index Fds | TOTAL STK MKT | $69,207,494 | 214,106 | 5.18% | 3.98% |
| 2 | Vanguard World Fd | INF TECH ETF | $57,102,319 | 80,807 | 4.28% | 3.29% |
| 3 | Spdr Series Trust | STATE STREET SPD | $54,828,580 | 710,952 | 4.11% | 3.16% |
| 4 | Schwab Strategic Tr | US BRD MKT ETF | $53,626,892 | 2,119,640 | 4.02% | 3.09% |
| 5 | Select Sector Spdr Tr | STATE STREET TEC | $40,300,384 | 298,721 | 3.02% | 2.32% |
| 6 | Vanguard Star Fds | VG TL INTL STK F | $38,327,331 | 491,313 | 2.87% | 2.21% |
| 7 | Fidelity Merrimack Str Tr | TOTAL BD ETF | $33,468,790 | 733,804 | 2.51% | 1.93% |
| 8 | Blackrock Etf Trust | DYNAMIC EQTY ACT | $25,906,299 | 1,052,246 | 1.94% | 1.49% |
| 9 | Vanguard Bd Index Fds | TOTAL BND MRKT | $24,263,805 | 330,479 | 1.82% | 1.4% |
| 10 | Vanguard Index Fds | SMALL CP ETF | $23,512,203 | 89,261 | 1.76% | 1.35% |
| 11 | Vanguard Scottsdale Fds | SHRT TRM CORP BD | $22,961,352 | 290,503 | 1.72% | 1.32% |
| 12 | Vanguard Scottsdale Fds | INTER TERM TREAS | $22,338,391 | 376,638 | 1.67% | 1.29% |
| 13 | Schwab Strategic Tr | US LCAP GR ETF | $21,825,667 | 742,117 | 1.63% | 1.26% |
| 14 | Ishares Tr | CORE S&P500 ETF | $21,644,724 | 32,892 | 1.62% | 1.25% |
| 15 | Schwab Strategic Tr | US LRG CAP ETF | $21,079,816 | 815,782 | 1.58% | 1.21% |
| 16 | Vanguard Scottsdale Fds | SHORT TERM TREAS | $20,206,892 | 346,364 | 1.51% | 1.16% |
| 17 | Ishares Tr | CORE MSCI EAFE | $19,909,016 | 216,614 | 1.49% | 1.15% |
| 18 | Blackrock Etf Trust | DISCIPLINED VOLA | $19,281,903 | 774,685 | 1.44% | 1.11% |
| 19 | Apple Inc | COM | $18,200,021 | 71,197 | 1.36% | 1.05% |
| 20 | Schwab Strategic Tr | INTL EQTY ETF | $17,939,176 | 713,571 | 1.34% | 1.03% |
| 21 | Select Sector Spdr Tr | STATE STREET CON | $16,827,298 | 153,254 | 1.26% | 0.97% |
| 22 | Select Sector Spdr Tr | STATE STREET COM | $16,746,918 | 150,548 | 1.25% | 0.96% |
| 23 | Vanguard World Fd | HEALTH CAR ETF | $16,119,871 | 58,724 | 1.21% | 0.93% |
| 24 | Select Sector Spdr Tr | STATE STREET FIN | $15,715,498 | 317,870 | 1.18% | 0.9% |
| 25 | Spdr Series Trust | STATE STREET SPD | $15,249,570 | 313,519 | 1.14% | 0.88% |
Top 25 of 350 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 307 | $136M | 7.81% |
| High net worth individuals | 418 | $1.6B | 91.1% |
| Pension and profit sharing plans | 6 | $13.5M | 0.78% |
| Charitable organizations | 10 | $2.8M | 0.16% |
| Corporations and other businesses | 5 | $2.3M | 0.13% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Ycs&T Retirement Plan Young Conaway Stargatt & Taylor, Llp | 2024 |
People (11)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Marc Jeffrey Hertzberg | Chief Compliance Officer | CFA | Feb 1999 (27y) | 75% or more |
| Robert Joel Willen | Shareholder | CFA | Oct 2000 (26y) | 10% – 25% |
| Benjamin M Waller | Shareholder | CFP CFA | Sep 2009 (17y) | 10% – 25% |
| John Raymond Ciccarone | Registered representative | Jun 1992 (34y) | ||
| Gregory Aaron Bitz | Registered representative | CFP Chartered Financial Consultant | Jul 2016 (10y) | |
| Jack Arthur Ramey | Registered representative | CFP | Apr 2020 (6y) | |
| Carrie Eloise Durbin Beren | Registered representative | CFP | Sep 2021 (5y) | |
| Joshua Akeroyd Mason | Registered representative | CFP | Sep 2021 (5y) | |
| Conor Jonathan Renn | Registered representative | Nov 2022 (4y) | ||
| Joel Douglas Hosner | Registered representative | CFP | May 2023 (3y) | |
| Charles William Kenny | Registered representative | Oct 2023 (3y) |
Undisclosed: 0% – 5% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Ycs&T Retirement Plan | Young Conaway Stargatt & Taylor, Llp | 257 | $131M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/30/2026 | 1.04 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $1.2B (69% of AUM) Apr 2026
- National Financial Services (Fidelity) $494M (28% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 30, 2026.
View current Form ADV (SEC/IAPD) ↗