Salem Investment Counselors Inc
- Regulatory AUM
- $4.2B
- Discretionary
- $4.1B
- Clients
- 1,361
- Avg AUM / client
- $3.1M
- Accounts
- 3,120
- Employees
- 18
AUM over time
Annual snapshots from Form ADV filings · as of Mar 25, 2026
Investments (13F portfolio — 1,244 positions, $4,033,548,133)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Lowes Cos Inc | COM | $307,871,609 | 1,396,306 | 7.63% | 7.35% |
| 2 | Nvidia Corporation | COM | $274,760,121 | 1,373,183 | 6.81% | 6.56% |
| 3 | Apple Inc | COM | $270,092,947 | 933,415 | 6.7% | 6.45% |
| 4 | Micron Technology Inc | COM | $205,527,106 | 178,055 | 5.1% | 4.91% |
| 5 | Alphabet Inc | CAP STK CL C | $174,431,289 | 493,678 | 4.32% | 4.16% |
| 6 | Advanced Micro Devices Inc | COM | $152,174,063 | 261,958 | 3.77% | 3.63% |
| 7 | Microsoft Corp | COM | $148,361,483 | 397,731 | 3.68% | 3.54% |
| 8 | Amazon Com Inc | COM | $115,569,471 | 484,893 | 2.87% | 2.76% |
| 9 | Alphabet Inc | CAP STK CL A | $95,069,029 | 266,024 | 2.36% | 2.27% |
| 10 | Eli Lilly & Co | COM | $94,663,724 | 78,924 | 2.35% | 2.26% |
| 11 | Meta Platforms Inc | CL A | $89,203,624 | 158,362 | 2.21% | 2.13% |
| 12 | Berkshire Hathaway Inc Del | CL B NEW | $86,666,621 | 173,198 | 2.15% | 2.07% |
| 13 | Astera Labs Inc | COM | $86,416,143 | 178,908 | 2.14% | 2.06% |
| 14 | Jpmorgan Chase & Co | COM | $79,360,227 | 242,447 | 1.97% | 1.89% |
| 15 | Palantir Technologies Inc | CL A | $64,416,191 | 552,123 | 1.6% | 1.54% |
| 16 | Bank Of Amer Corp | COM | $63,985,256 | 1,122,942 | 1.59% | 1.53% |
| 17 | Caterpillar Inc | COM | $51,904,291 | 48,741 | 1.29% | 1.24% |
| 18 | Green Brick Partners Inc | COM | $51,468,522 | 643,035 | 1.28% | 1.23% |
| 19 | Johnson & Johnson | COM | $44,770,757 | 176,284 | 1.11% | 1.07% |
| 20 | Rtx Corporation | COM | $41,693,542 | 219,752 | 1.03% | 1.0% |
| 21 | Pepsico Inc | COM | $38,870,319 | 287,078 | 0.96% | 0.93% |
| 22 | Marvell Technology Inc | COM | $38,824,886 | 130,333 | 0.96% | 0.93% |
| 23 | Taiwan Semiconductor Manufac | SPONSORED ADS | $38,351,110 | 80,280 | 0.95% | 0.92% |
| 24 | Walmart Inc | COM | $36,674,381 | 323,807 | 0.91% | 0.88% |
| 25 | Abbvie Inc | COM | $33,297,509 | 132,322 | 0.83% | 0.8% |
Top 25 of 1,244 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 693 | $216M | 5.17% |
| High net worth individuals | 601 | $3.6B | 85.2% |
| Pension and profit sharing plans | 3 | $20.2M | 0.48% |
| Charitable organizations | 41 | $282M | 6.73% |
| Corporations and other businesses | 23 | $100M | 2.39% |
People (14)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Dale Martin Brown | Secretary/Treasurer | Dec 2000 (26y) | 10% – 25% | |
| David Brian Rea | President | Dec 2000 (26y) | 10% – 25% | |
| Kenneth Scott Jones | Vice President | Dec 2000 (26y) | 10% – 25% | |
| George Garfield Keener | Vice President | Jun 2007 (19y) | 10% – 25% | |
| Joseph Kyle Mccaffrey | Vice President | CFA | Jan 2021 (6y) | 10% – 25% |
| Kristopher Shea Abernethy | Chief Compliance Officer | Oct 2022 (4y) | Less than 5% | |
| William Robert Watson | Registered representative | May 1994 (32y) | ||
| Jeffrey Claude Howard | Registered representative | Sep 1997 (29y) | ||
| Robert Thompson Beach | Registered representative | Dec 2000 (26y) | ||
| Jesse Franklin Goins | Registered representative | Aug 2007 (19y) | ||
| James Joyner Edmundson | Registered representative | CFA | Nov 2022 (4y) | |
| Matthew Stephen Simmons | Registered representative | CFA | Nov 2022 (4y) | |
| Cooper A Taylor | Registered representative | CFA | Feb 2025 (1y) | |
| Andrew Douglas Kalman | Registered representative | CFA | Jan 2026 (1y) |
Undisclosed: 0% – 50% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/25/2026 | 975 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $3.9B (93% of AUM) Mar 2026
- Wells Fargo $200M (10% of AUM) Mar 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 25, 2026.
View current Form ADV (SEC/IAPD) ↗