Popular Securities, Llc
- Regulatory AUM
- $2.6B
- Discretionary
- $2.1B
- Clients
- 2,403
- Avg AUM / client
- $1.1M
- Accounts
- 2,767
- Employees
- 91
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,000 | $227M | 8.66% |
| High net worth individuals | 376 | $458M | 17.5% |
| Pension and profit sharing plans | 486 | $436M | 16.6% |
| Charitable organizations | 3 | $4.0M | 0.15% |
| Corporations and other businesses | 538 | $1.5B | 57.1% |
Private funds (1)
Reported in Form ADV Section 7.B.(1), filing of Apr 2024 · $200M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Popular Mezzanine Fund, Llc | Private Equity Fund | Puerto Rico | $200M | 2 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Neomed Center Retirement Plan Neomed Center Inc | 2024 |
People (64)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Beatriz L Diaz Del Llano | Principal Financial Officer | Aug 2006 (20y) | Less than 5% | |
| Torres Ramos, Jose Joaquin | Principal Operations Officer | Oct 2014 (12y) | Less than 5% | |
| Alvarez Zatarain, Ignacio | Elected Manager | Sep 2017 (9y) | Less than 5% | |
| Colon Ortiz, Rosa Angela | Chief Compliance Officer | Jan 2019 (8y) | Less than 5% | |
| Ferrer, Javier David | Elected Manager | Jan 2019 (8y) | Less than 5% | |
| Acosta Ashby, Marla Marie | Chief Operating Officer And Elected Manager | Feb 2019 (8y) | Less than 5% | |
| Jaime Antonio Toro Lavergne | President And Elected Manager | Feb 2019 (8y) | Less than 5% | |
| Francisco Roberto Garcia Inclan | Co Chief Compliance Officer | Oct 2022 (4y) | Less than 5% | |
| Cestero Casanova, Luis Enrique | Elected Manager | Jun 2023 (3y) | Less than 5% | |
| Alexey Badillo Cordero | Registered representative | Sep 2007 (19y) | ||
| Lucenith Cuevas Figueroa | Registered representative | Oct 2007 (19y) | ||
| Jose Emilio Medina Fermin | Registered representative | Aug 2011 (15y) | ||
| Juan Alberto Colon Perea | Registered representative | Aug 2011 (15y) | ||
| Raquel Gonzalez Chavez | Registered representative | Aug 2011 (15y) | ||
| Tania Perez Pineiro | Registered representative | Aug 2011 (15y) | ||
| Edman Alicea Rodriguez | Registered representative | Sep 2011 (15y) | ||
| Victoria Eugenia Reyes Solarte | Registered representative | Sep 2011 (15y) | ||
| Jose Ramon Martinez Esteves | Registered representative | Jun 2013 (13y) | ||
| Abimael Rosario Aleman | Registered representative | Jun 2013 (13y) | ||
| Amarilis Santiago Torres | Registered representative | Jun 2013 (13y) | ||
| Edgar Millan Miro Garcia | Registered representative | Jun 2013 (13y) | ||
| Elsie M Torres Olmo | Registered representative | Jun 2013 (13y) | ||
| Enrique Milan Rodriguez | Registered representative | Jun 2013 (13y) | ||
| Fernando Luis Monllor Arzola | Registered representative | Jun 2013 (13y) | ||
| Hector Shariff Mendez Santiago | Registered representative | Jun 2013 (13y) | ||
| Jose L. Menendez Quinones | Registered representative | Jun 2013 (13y) | ||
| Julio Santiago Cruz | Registered representative | Jun 2013 (13y) | ||
| Miguel R Correa Cestero | Registered representative | Jun 2013 (13y) | ||
| Oscar Rafael Mesorana Colon | Registered representative | Jun 2013 (13y) | ||
| Ramon A Cobian Vega | Registered representative | Jun 2013 (13y) | ||
| Warren J Ramirez Perez | Registered representative | Jun 2013 (13y) | ||
| Yolanda M Rosich Clemente | Registered representative | Jun 2013 (13y) | ||
| Christian Richard Rickenbach Loubriel | Registered representative | Jun 2013 (13y) | ||
| Clara Yanira Perez O'neill | Registered representative | Jun 2013 (13y) | ||
| Vanessa Lourdes Perez Fernandez | Registered representative | Jun 2013 (13y) | ||
| Jorge A Roig Velez | Registered representative | Sep 2013 (13y) | ||
| Olga Yaritza Cintron Rosario | Registered representative | Oct 2013 (13y) | ||
| Desiree Maldonado Irizarry | Registered representative | May 2015 (11y) | ||
| Jaime Arnaldo Rodriguez Pagan | Registered representative | Sep 2016 (10y) | ||
| Michael Adolfo Fernandez Vazquez | Registered representative | Mar 2018 (8y) | ||
| Mariam Rachel Rodriguez Vazquez | Registered representative | Jul 2018 (8y) | ||
| Carlos Guillermo Lopez Pierluisi | Registered representative | Feb 2019 (7y) | ||
| Felix Anibal Lopez Santiago | Registered representative | May 2019 (7y) | ||
| Zaida Milagros Montalvo Diaz | Registered representative | Sep 2019 (7y) | ||
| Rafael Alberto Pereira Bisono | Registered representative | Feb 2020 (7y) | ||
| Cesar Augusto Angarita Ascanio | Registered representative | Mar 2020 (6y) | ||
| Yolanda Varela Ayala | Registered representative | Feb 2021 (5y) | ||
| John Carlos Roman Santiago | Registered representative | Jun 2021 (5y) | ||
| Dennis Domingo Cummings Perez | Registered representative | Jul 2021 (5y) | ||
| Jose Francisco Valle Fernandez | Registered representative | Sep 2021 (5y) | ||
| Franco Alexis Andino | Registered representative | Dec 2021 (5y) | ||
| Brian Alexis Valentin Zepeda | Registered representative | Mar 2023 (3y) | ||
| Angel L Rosa Roig | Registered representative | Aug 2023 (3y) | ||
| Francisco Javier Pericas | Registered representative | Feb 2024 (2y) | ||
| Miguel Alejandro Rodriguez Fernandez | Registered representative | Apr 2024 (2y) | ||
| Pablo J Baerga Cardona | Registered representative | May 2024 (2y) | ||
| Alejandro Jose Talavera Correa | Registered representative | Nov 2024 (2y) | ||
| Keirilyn Joan Colon Lozada | Registered representative | Dec 2024 (2y) | ||
| Vidal Andres Velez Cotte | Registered representative | Dec 2024 (2y) | ||
| Marangely Vega Gracia | Registered representative | Jan 2025 (2y) | ||
| Jared R Vizcarrondo Bibiloni | Registered representative | Sep 2025 (1y) | ||
| Lucas Juan Benjamin Uzdavinis | Registered representative | Sep 2025 (1y) | ||
| Gabriel R Otero Vazquez | Registered representative | CFP | Mar 2026 (0y) | |
| Andres Emilio Rios Ballagas | Registered representative | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Popular, Inc. | Holding Company | Apr 1997 | A | 75% or more |
| Vazquez Camunas, Carlos Jose | Elected Manager | Jul 1997 | A | Less than 5% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (1, $200M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Popular Mezzanine Fund, Llc | Private Equity Fund | $200M | $0 | 2 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Neomed Center Retirement Plan | Neomed Center Inc | 419 | $5.6M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.65 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: FINRA'S EXAMINATION FOCUSED ON (1) THE ADEQUACY OF THE FIRM'S SUPERVISORY SYSTEM AND WRITTEN SUPERVISORY PROCEDURES RELATING TO CONCENTRATION OF PUERTO RICO SECURITIES IN CUSTOMER ACCOUNTS, AND (2) THE SUITABILITY OF RECOMMENDATIONS THE FIRM MADE TO ITS CUSTOMERS RELATING TO PUERTO RICO SECURITIES. Status: Final Sanction Detail: A FINE OF $125,000.00 WAS PAID ON DECEMBER 17, 2014. Summary: ON DECEMBER 11, 2014, THE FIRM EXECUTED A LETTER OF ACCEPTANCE, WAIVER AND CONSENT ("AWC") PURSUANT TO WHICH FINRA AGREED TO ACCEPT A SETTLEMENT TO CONCLUDE ITS EXAMINATION OF THE FIRM. UNDER THE TERMS OF THE AWC, THE FIRM (1) ACCEPTED THAT THE FIRM'S WRITTEN SUPERVISORY PROCEDURES ("WSPS") FOR THE PERIOD BEGINNING ON JULY 1, 2011 AND ENDING ON JUNE 30, 2013 DID NOT OUTLINE THE STEPS THAT THE FIRM SHOULD HAVE TAKEN TO REVIEW ITS CUSTOMERS' SECURITIES PURCHASES IN PUERTO RICO SECURITIES FOR CONCENTRATION, AND THAT, APART FROM A PROCEDURE THAT REQUIRED QUARTERLY REVIEWS OF "ELDERLY" CUSTOMER ACCOUNTS FOR CONCENTRATION OF ONE PRODUCT IN CLIENT'S ACCOUNT, THE FIRM DID NOT ESTABLISH, MAINTAIN, OR ENFORCE ANY SYSTEMS OR PROCEDURES THAT REQUIRED SUPERVISORS TO REVIEW FOR CONCENTRATED PURCHASES IN PUERTO RICO SECURITIES OR DOCUMENT SUCH REVIEWS; AND (2) AGREED TO A CENSURE AND A FINE OF $125,000. THE FIRM HAS ACCEPTED THE ABOVE REFERENCED FINDING WITHOUT ADMITTING OR DENYING THE SAME.
Allegations: MSRB RULES G-14 AND G-27: THE FIRM FAILED TO TIMELY REPORT ITS MUNICIPAL SECURITIES CUSTOMER TRANSACTIONS TO THE MSRB. THE FIRM ALSO FAILED TO TIMELY REPORT ITS MUNICIPAL SECURITIES INTER-DEALER TRANSACTIONS TO THE MSRB. THE FIRM FAILED TO MONITOR ITS TRADE REPORTING TO ENSURE COMPLIANCE WITH MSRB RULE G-14. Status: Final Sanction Detail: ON MAY 31, 2005, POPULAR SECURITIES, INC. ("POPULAR SECURITIES") SUBMITTED A LETTER OF ACCEPTANCE, WAIVER AND CONSENT ("AWC") TO THE NASD WITH THE TERMS UNDER WHICH IT HAS AGREED TO ACCEPT A CENSURE AND PAY A FINE IN CONNECTION WITH THE RESOLUTION OF CERTAIN NASD ALLEGATIONS OR FINDINGS. IN THE AWC, POPULAR SECURITIES CONSENTED, WITHOUT ADMITTING OR DENYING THE NASD'S ALLEGATIONS, TO THE ENTRY OF FINDINGS RELATED TO MSRB RULES G-14 AND G-27. IT IS IMPORTANT TO NOTE THAT THE ALLEGATIONS PRESENTED WERE OPERATIONAL IN NATURE AND THAT NO CLIENTS WERE AFFECTED BY THESE REPORTING ISSUE. Summary: RULE G-14 WAS SIGNIFICANTLY AMENDED IN JANUARY 2005 TO REQUIRE A FASTER REPORTING OF MUNICIPAL SECURITIES TRANSACTIONS TO THE MSRB. CORRECTIVE STEPS AND CONTROLS HAVE BEEN ESTABLISHED IN ORDER TO ENSURE COMPLIANCE WITH THESE RULES.
Allegations: MSRB RULE A-13(D)- RESPONDENT FIRM FAILED TO TIMELY PAY MUNICIPAL SECURITIES TRANSACTION FEES AND MUNICIPAL SECURITIES UNDERWRITING FEES TO THE MSRB. Status: Final Sanction Detail: ON AUGUST 30, 2007, POPULAR SECURITIES, INC. SUBMITTED A LETTER OF ACCEPTANCE, WAIVER AND CONSENT TO THE FINANCIAL INDUSTRY REGULATORY AUTHORITY UNDER THE TERMS OF WHICH IT HAS AGREED TO ACCEPT A CENSURE AND PAY A FINE OF $5,000. Summary: ON AUGUST 30, 2007, POPULAR SECURITIES, INC. SUBMITTED A LETTER OF ACCEPTANCE, WAIVER AND CONSENT TO THE FINANCIAL INDUSTRY REGULATORY AUTHORITY UNDER THE TERMS OF WHICH IT HAS AGREED TO ACCEPT A CENSURE AND PAY A FINE IN CONNECTION WITH THE RESOLUTION OF CERTAIN FINRA ALLEGATION OR FINDINGS. IN THE AWC, POPULAR SECURITIES CONSENTED, WITHOUT ADMITTING OR DENYING FINRA'S ALLEGATIONS, TO THE ENTRY OF FINDINGS RELATED TO MUNICIPAL SECURITIES RULEMAKING BOARD RULE A-13(D)AND THE LATE PAYMENT OF CERTAIN TRANSACTION AND UNDERWRITING FEES TO THE MSRB. IT IS IMPORTANT TO NOTE THAT CLIENTS WERE NOT IMPACTED BY THESE REPORTING ISSUES.
Allegations: POPULAR ADVISED CLIENTS TO PURCHASE OR HOLD MUTUAL FUND SHARE CLASSES THAT CHARGED 12B-1 FEES WHEN LOWER-COST SHARE CLASSES OF THOSE SAME FUNDS WERE AVAILABLE. AS A RESULT, POPULAR SECURITIES RECEIVED 12B-1 FEES THAT IT WOULD NOT HAVE COLLECTED HAD THOSE CLIENTS BEEN INVESTED IN THE AVAILABLE LOWER-COST SHARE CLASSES. POPULAR FAILED TO DISCLOSE IN ITS FORM ADV OR OTHERWISE THE CONFLICTS OF INTEREST RELATED TO (A) ITS RECEIPT OF 12B-1 FEES, AND/OR (B) ITS SELECTION OF MUTUAL FUND SHARE CLASSES THAT PAY SUCH FEES. Status: Final Sanction Detail: DISGORGEMENT: POPULAR SECURITIES SHALL PAY A TOTAL OF $544,577 TO FORMER AND CURRENT CLIENTS WHO, DURING THE RELEVANT PERIOD OF INADEQUATE DISCLOSURE, PURCHASED OR HELD 12B-1 FEE PAYING SHARE CLASS MUTUAL FUNDS WHEN A LOWER-COST SHARE CLASS OF THE SAME FUND WAS AVAILABLE TO THE CLIENT. THE TOTAL IS COMPRISED OF DISGORGEMENT OF $490,020 AND PREJUDGMENT INTEREST OF $54,557. Summary: POPULAR SECURITIES PARTICIPATED IN THE SEC'S SHARE CLASS SELECTION DISCLOSURE INITIATIVE, PURSUANT TO WHICH IT VOLUNTARILY SELF-REPORTED A FAILURE DURING THE PERIOD OF JANUARY 1, 2014 TO FEBRUARY 28, 2017 TO DISCLOSE A CONFLICT OF INTEREST RELATED TO THE SALE OF HIGHER-COST MUTUAL FUND SHARE CLASSES WHEN A LOWER-COST SHARE CLASS WAS AVAILABLE. POPULAR PURCHASED, RECOMMENDED, OR HELD FOR ADVISORY CLIENTS MUTUAL FUND SHARE CLASSES THAT CHARGED HIGHER 12B-1 FEES INSTEAD OF LOWER-COST SHARE CLASSES OF THE SAME FUNDS FOR WHICH THE CLIENTS WERE ELIGIBLE. POPULAR RECEIVED 12B-1 FEES IN CONNECTION WITH THESE INVESTMENTS. WITHOUT ADMITTING OR DENYING THE FINDINGS, POPULAR AGREED TO A SETTLEMENT THAT FOUND THIS CONDUCT TO HAVE BEEN IN VIOLATION OF SECTION 206(2) OF THE ADVISERS ACT. THE SETTLEMENT ALSO INCLUDES THE SANCTIONS AND UNDERTAKINGS DETAILED ABOVE. THE SEC AGREED NOT TO IMPOSE PENALTIES AGAINST POPULAR."
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Other fees
- • 12B-1 FEES IN MONEY MARKET PRODUCT AND REFERRAL FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- National Financial Services (Fidelity) $626M (24% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗