AUMdb

Private Portfolio, Inc.

State-registered Broker-Dealer (Dually Registered) · Boutique (under $100M) CRD 36644 · SEC file 801-69346 · La Jolla, CA · WWW.PRIVATEPORTFOLIO.COM
☆ Save with Pro ADV data as of Mar 30, 2026
Regulatory AUM
$50.0M
Discretionary
$50.0M
Clients
37
Avg AUM / client
$1.4M
Accounts
37
Employees
19

AUM over time

$50.0M $68.2M
Jan 23, 2012 Mar 30, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 30, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 10 $5.0M 10.0%
High net worth individuals 27 $45.0M 90.0%

People (9)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Daniel Barba President, Sole Owner Jun 1994 (32y) 75% or more
Eduardo P Tovar Vice President, Chief Compliance Officer Jul 2002 (24y) Less than 5%
Paul Eduardo Muller Registered representative May 2007 (19y)
Hermann Schott Vonbertrab Registered representative Jul 2009 (17y)
William Charles Greenwald Registered representative Jul 2022 (4y)
Ricardo De La Garza Emerich Registered representative Nov 2022 (4y)
Grant Corydon Barba Registered representative Nov 2023 (3y)
Ricardo Llanos Registered representative Aug 2024 (2y)
Ruben Ramirez Morfin Registered representative Sep 2024 (2y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Vonbertrab, Hermann Schott Vice President Jun 1998 A Less than 5%

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/30/2026 1.17 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Portfolio management for individuals/small businesses

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.

View current Form ADV (SEC/IAPD) ↗