Headland Capital, Llc
- Regulatory AUM
- $559M
- Discretionary
- $482M
- Clients
- 656
- Avg AUM / client
- $853K
- Accounts
- 2,281
- Employees
- 19
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 24, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 521 | $198M | 35.4% |
| High net worth individuals | 116 | $323M | 57.8% |
| Charitable organizations | 10 | $10.5M | 1.87% |
| Corporations and other businesses | 9 | $27.5M | 4.92% |
People (11)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Whittle Upchurch | Managing Director | Jun 2024 (2y) | 25% – 50% | |
| Eric Scott Cox | Managing Director | Jun 2024 (2y) | 50% – 75% | |
| Tyler Brooks Corn | Managing Director | CFA | Jun 2024 (2y) | 25% – 50% |
| Goforth, Sonia, Ann | Chief Compliance Officer | Jul 2024 (2y) | Less than 5% | |
| Byron David Stahl | Registered representative | Dec 2024 (2y) | ||
| Morgan T Crawford | Registered representative | CFP | Dec 2024 (2y) | |
| Susan Murray Dixson | Registered representative | CFP | Dec 2024 (2y) | |
| John Davis Plaugher | Registered representative | Mar 2025 (2y) | ||
| Margaret Barnett Emmet | Registered representative | Mar 2025 (2y) | ||
| Alexander Michael Day | Registered representative | Sep 2025 (1y) | ||
| Matthew J Mccloghry | Registered representative | Feb 2026 (1y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/24/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- LPL Financial $403M (72% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 24, 2026.
View current Form ADV (SEC/IAPD) ↗