AUMdb
PF

Pure Financial Llc

State-registered Investment Adviser · Boutique (under $100M) CRD 322781 ·
☆ Save with Pro ADV data as of Aug 09, 2022
Regulatory AUM
$0
Discretionary
$0
Clients
0
Avg AUM / client
Accounts
0
Employees
1

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 0 $0
High net worth individuals 0 $0
Banking or thrift institutions 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal government entities 0 $0
Other investment advisers Fewer than 5 clients $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations and other businesses 0 $0

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Ashby Lumber Company 401(k) Profit Sharing Plan Ashby Lumber Company 2024

People (1)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Ian Joseph Krekelberg Registered representative CFP Aug 2022 (4y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Ashby Lumber Company 401(k) Profit Sharing Plan Ashby Lumber Company 151 $17.0M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 08/09/2022 986 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Aug 09, 2022.

View current Form ADV (SEC/IAPD) ↗