AUMdb

Princeton Equity Advisors, Lp

SEC-registered Private Fund Manager · Mid-sized ($1B–$10B) CRD 310405 · SEC file 801-121932 · Princeton, NJ · princetonequity.com
☆ Save with Pro ADV data as of Mar 30, 2026
Regulatory AUM
$1.7B
Discretionary
$1.7B
Clients
8
Avg AUM / client
$215M
Accounts
8
Employees
25

AUM over time

$350M $1.7B
Jun 2021 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 30, 2026

Who they serve

Client typeClientsAUM% of AUM
Pooled investment vehicles (non-investment companies) 8 $1.7B 100.0%

Private funds (6)

Reported in Form ADV Section 7.B.(1), filing of Jul 2024 · $722M combined gross assets

FundTypeDomicileGross assetsOwners
Princeton Equity Partners I, Lp Private Equity Fund Delaware $371M 44
Pirtek Pep Co Invest I, Lp Private Equity Fund Delaware $115M 23
Princeton Equity Partners I A, Lp Private Equity Fund Delaware $109M 5
Princeton Equity Partners Ii, Lp Private Equity Fund Delaware $68.8M 47
Princeton Equity Partners Ii A, Lp Private Equity Fund Delaware $34.3M 17
Sz Pep Co Invest, Lp Private Equity Fund Delaware $23.9M 3

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Employees' Retirement Plan Of Duke University Duke University 2024

People (3)

NameRole / titleCredentialsWith firm sinceOwnership
Kennealey, Douglas, Liam Managing Partner & Limited Partner Mar 2020 (6y) ≈ 0% – 3.75% via Princeton Equity Group, Llc
Waskovich Jr., James, Nmn Managing Partner & Limited Partner Mar 2020 (6y) ≈ 0% – 3.75% via Princeton Equity Group, Llc
Cade, Austin, Thomas Chief Financial Officer & Chief Compliance Officer Oct 2021 (5y) Less than 5%

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Princeton Equity Group, Llc General Partner Mar 2020 A Less than 5%

Undisclosed: 0% – 50% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Kennealey, Douglas, Liam: 50% – 75% of Princeton Equity Group, Llc × 0% – 5% direct ≈ 0% – 3.75% of the firm
  • Waskovich Jr., James, Nmn: 50% – 75% of Princeton Equity Group, Llc × 0% – 5% direct ≈ 0% – 3.75% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Private funds (6, $722M gross assets)

FundTypeGross assetsMin. investmentOwners
Princeton Equity Partners I, Lp Private Equity Fund $371M $0 44
Pirtek Pep Co Invest I, Lp Private Equity Fund $115M $0 23
Princeton Equity Partners I A, Lp Private Equity Fund $109M $0 5
Princeton Equity Partners Ii, Lp Private Equity Fund $68.8M $0 47
Princeton Equity Partners Ii A, Lp Private Equity Fund $34.3M $0 17
Sz Pep Co Invest, Lp Private Equity Fund $23.9M $0 3

From Form ADV Section 7.B private fund reporting.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Employees' Retirement Plan Of Duke University Duke University 23,682 $2.8B 07/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/30/2026 2.85 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Performance-based fees

Services

  • Portfolio management for pooled investment vehicles

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.

View current Form ADV (SEC/IAPD) ↗