Simplify Asset Management Inc.
- Regulatory AUM
- $14.1B
- Discretionary
- $14.1B
- Clients
- 44
- Avg AUM / client
- $319M
- Accounts
- 44
- Employees
- 45
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Aug 21, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Investment companies | 43 | $14.0B | 100.0% |
| Pooled investment vehicles (non-investment companies) | 1 | $2.3M | 0.02% |
People (9)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Berns, David, Marc | Co Founder, Chief Information Officer | Feb 2020 (7y) | 25% – 50% | |
| Paul Sang Jin Kim | Co Founder, Chief Executive Officer, & Chief Compliance Officer | CFA | Feb 2020 (7y) | 25% – 50% |
| Ho, Fiona, Chi Yu | Chief Operating Officer | Jan 2021 (6y) | Less than 5% | |
| Brian Carroll Kelleher | Chief Revenue Officer | Apr 2021 (5y) | Less than 5% | |
| Ryu, John | Chief Financial Officer | Jun 2021 (5y) | Less than 5% | |
| Kayne, Richard, Alan | Trustee | Jan 2022 (5y) | GP / trustee / elected manager of Richard Kayne And Suzanna Kayne Living Trust (indirect) | |
| Elizabeth Paisley Nardini | Registered representative | CFA | Oct 2024 (2y) | |
| Borislava I Ivanova | Registered representative | CFA | Oct 2024 (2y) | |
| Theodore Joseph Gardner | Registered representative | Feb 2025 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Richard Kayne And Suzanna Kayne Living Trust | Owner | Oct 2023 | A | 10% – 25% |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 10/03/2025 | 952 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
This firm answered "yes" to a disciplinary item on its latest filing. Detailed disclosure pages for this filing have not been imported yet — see the source filing below.
How they charge
- • Percentage of assets under management
- • Performance-based fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
Custody
Firm reports it does not have custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Aug 21, 2026.
View current Form ADV (SEC/IAPD) ↗