Rfp Financial Group, Llc
- Regulatory AUM
- $192M
- Discretionary
- $192M
- Clients
- 260
- Avg AUM / client
- $738K
- Accounts
- 644
- Employees
- 3
AUM over time
Annual snapshots from Form ADV filings · as of Mar 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 178 | $33.9M | 17.6% |
| High net worth individuals | 77 | $132M | 68.6% |
| Pension and profit sharing plans | Fewer than 5 clients | $9.7M | 5.08% |
| Charitable organizations | 0 | $390K | 0.2% |
| Corporations and other businesses | 5 | $16.4M | 8.52% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Robert Franklin Pierson | Managing Member And Cco | CFP | Feb 2017 (10y) | 75% or more |
| William Jacob Ginsburg | Registered representative | Dec 2025 (1y) | ||
| Brian Alexander Carter | Registered representative | Jun 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/26/2026 | 918 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Fidelity $162M (45% of AUM) Apr 2025
- Raymond James $142M (74% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.
View current Form ADV (SEC/IAPD) ↗