Fwg Investments, Llc
- Regulatory AUM
- $349M
- Discretionary
- $349M
- Clients
- 1,846
- Avg AUM / client
- $189K
- Accounts
- 3,534
- Employees
- 27
AUM over time
Annual snapshots from Form ADV filings · as of May 22, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,794 | $294M | 84.2% |
| High net worth individuals | 19 | $40.8M | 11.7% |
| Pension and profit sharing plans | 28 | $9.3M | 2.67% |
| Charitable organizations | Fewer than 5 clients | $701K | 0.2% |
| Corporations and other businesses | 5 | $4.4M | 1.27% |
People (11)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Donald Eugene Bentley | Managing Member | Aug 2019 (7y) | ≈ 37.5% – 75% via Hmj Llc | |
| Jeffrey Kyle Sheppard | Managing Member | Jan 2022 (5y) | ≈ 37.5% – 75% via Jeff Sheppard Financial Llc | |
| Staples, Brian, Keith | Chief Operating Officer | Jan 2022 (5y) | Less than 5% | |
| Payne, Christopher, Lee | Interim Cco | Oct 2023 (3y) | Less than 5% | |
| Jordan Riley Short | Registered representative | CFP | Apr 2021 (5y) | |
| Edward Matthew Lockett | Registered representative | Jul 2021 (5y) | ||
| Ashton Lanham | Registered representative | Jul 2022 (4y) | ||
| Tina Denise Culp | Registered representative | Jul 2022 (4y) | ||
| Sydney Millay | Registered representative | Jan 2023 (4y) | ||
| Alexander John Schnulo | Registered representative | Jul 2024 (2y) | ||
| Coleman Reid Whitmill | Registered representative | Mar 2025 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Hmj Llc | Managing Member | Jan 2022 | A | 50% – 75% |
| Jeff Sheppard Financial Llc | Managing Member | Jan 2022 | A | 50% – 75% |
Estimated effective ownership (look-through of filed bands):
- Donald Eugene Bentley: 75% – 100% of Hmj Llc × 50% – 75% direct ≈ 37.5% – 75% of the firm
- Jeffrey Kyle Sheppard: 75% – 100% of Jeff Sheppard Financial Llc × 50% – 75% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/22/2026 | 1.12 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Summary: THE KENTUCKY DEPARTMENT OF FINANCIAL INSTITUTIONS ("DFI") AFTER A ROUTINE COMPLIANCE EXAMINATION OF FWG INVESTMENTS OPENED A FORMAL INVESTIGATION INTO FWG INVESTMENTS' INVESTMENT-RELATED ACTIVITIES ON JUNE 26, 2018. DFI AND FWG INVESTMENTS ENTERED INTO A PARTIAL AGREED ORDER ON APRIL 30, 2020 (THE "FWG ORDER") TO RESOLVE THE MATTER WITHOUT LITIGATION OR OTHER ADVERSARY PROCEEDINGS AND WITHOUT FWG INVESTMENTS ADMITTING LIABILITY. DFI CLAIMS THAT THE FOLLOWING VIOLATIONS EXISTED AND ARE REFERENCED IN THE FWG ORDER: (1) FWG INVESTMENTS EMPLOYED OR ASSOCIATED WITH TWO INDIVIDUALS, DONALD EUGENE BENTLEY ("BENTLEY") AND JEFFREY KYLE SHEPPARD ("SHEPPARD") WHO PROVIDED INVESTMENT ADVICE TO CLIENTS WHILE THEY WERE NOT REGISTERED AS INVESTMENT ADVISERS WITH THE DFI. SHEPPARD BECAME REGISTERED AS AN INVESTMENT ADVISER REPRESENTATIVE ("IAR") ON JULY 6, 2018. BENTLEY FAILED TO SATISFY THE REQUIREMENT THAT HE PASS THE SERIES 65 EXAM AND HAS SINCE PASSED THE EXAM. HOWEVER, BENTLEY'S REGISTRATION WAS SUSPENDED UNDER A SEPARATE AGREED ORDER BETWEEN HIM AND THE DFI FOR 120 DAYS FROM APRIL 30, 2020. WHEN BENTLEY'S REGISTRATION WAS TERMINATED FOR FAILURE TO PASS THE SERIES 65 EXAM, THE FWG ORDER NOTES THAT FWG INVESTMENTS MISREPRESENTED BENTLEY'S QUALIFICATIONS AS AN IAR BY FAILING TO DISCLOSE HE WAS NOT PROPERLY REGISTERED AND ALLOWING HIM TO MEET WITH CLIENTS AND PROVIDED INVESTMENT ADVICE. (2) FWG INVESTMENTS FAILED TO MAINTAIN CLEAR AND ACCURATE COPIES OF CORRESPONDENCE BETWEEN FWG INVESTMENTS' CLIENTS AND EMPLOYEES AS REQUIRED UNDER KENTUCKY LAW. (3) FWG INVESTMENTS FAILED TO MAINTAIN CLEAR AND ACCURATE TRANSACTION RECORDS AS REQUIRED UNDER KENTUCKY LAW. WITHOUT ADMITTING LIABILITY, FWG INVESTMENTS AGREED TO PAY A CIVIL FINE OF $50,000 AND TO CEASE AND DESIST FROM ANY FURTHER VIOLATIONS.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Fidelity Brokerage Services $349M (100% of AUM) May 2026
- Fidelity Distributors Company Llc $206M (100% of AUM) Nov 2024
- Fidelity Investments Institutional Services Company, Inc. $128M (100% of AUM) Sep 2019
- The Lincoln National Life Insurance Company $96.4M (28% of AUM) Feb 2024
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 22, 2026.
View current Form ADV (SEC/IAPD) ↗