Gusto Investment Services, Llc
- Regulatory AUM
- $12.7B
- Discretionary
- $9.1B
- Clients
- 78,064
- Avg AUM / client
- $163K
- Accounts
- 527,852
- Employees
- 3
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Aug 18, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Pension and profit sharing plans | 50,388 | $12.3B | 96.9% |
| Other | 27,676 | $395M | 3.11% |
People (3)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Liu, Qian | Manager | Jul 2024 (2y) | Less than 5% | |
| Mastrobattisto, Elizabeth, Anne | Manager / Chief Compliance Officer | Jul 2024 (2y) | Less than 5% | |
| Rosenberger, Jeff, Darin | Manager | Nov 2024 (2y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Guideline Holdings, Llc | Sole Owner | Jul 2024 | A | 75% or more |
| Guideline, Inc. | Sole Owner | Nov 2024 | B | ≈ 56.25% – 100% via Guideline Holdings, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Guideline, Inc.: 75% – 100% of Guideline Holdings, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/29/2026 | 971 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
Custody
Reported custodians
- Benefit Trust Company $395M (3% of AUM) Aug 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Aug 18, 2026.
View current Form ADV (SEC/IAPD) ↗