Finhabits Advisors, Llc
- Regulatory AUM
- $116M
- Discretionary
- $116M
- Clients
- 29,460
- Avg AUM / client
- $3.9K
- Accounts
- 33,945
- Employees
- 11
AUM over time
Annual snapshots from Form ADV filings · as of Mar 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 29,460 | $116M | 100.0% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Carlos Armando Garcia | Shareholder | Aug 2014 (12y) | ≈ 18.75% – 50% via Finhabits, Inc. | |
| Marielena Banuelos | Registered representative | May 2022 (4y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Finhabits, Inc. | Member | Aug 2014 | A | 75% or more |
| Exor Seeds Lp | Shareholder | Aug 2017 | B | ≈ 18.75% – 50% via Finhabits, Inc. |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Carlos Armando Garcia: 25% – 50% of Finhabits, Inc. × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Exor Seeds Lp: 25% – 50% of Finhabits, Inc. × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/26/2026 | 968 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Subscription fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Apex Clearing $11.1M (10% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.
View current Form ADV (SEC/IAPD) ↗