AUMdb

Fortune Wealth Management, Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 157832 · SEC file 801-72503 · Dallas, TX · WWW.FORTUNEWEALTHMANAGEMENT.COM
☆ Save with Pro ADV data as of Feb 02, 2026
Regulatory AUM
$396M
Discretionary
$387M
Clients
201
Avg AUM / client
$2.0M
Accounts
199
Employees
3

AUM over time

$140M $396M
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Feb 02, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 98 $63.9M 16.1%
High net worth individuals 101 $323M 81.5%
Banking or thrift institutions Fewer than 5 clients $0
Pension and profit sharing plans 2 $9.3M 2.35%
Charitable organizations Fewer than 5 clients $0
State or municipal government entities Fewer than 5 clients $0
Other investment advisers Fewer than 5 clients $0
Insurance companies Fewer than 5 clients $0
Sovereign wealth funds and foreign official institutions Fewer than 5 clients $0
Corporations and other businesses Fewer than 5 clients $0

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Intuit Inc. 401(k) Plan Intuit Inc. 2024
United Airlines Pilot Retirement Account Plan United Airlines, Inc. 2024

People (3)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Sonja Jo White Owner And Chief Compliance Officer Chartered Financial Consultant Jun 2011 (15y) 75% or more
Jesse Mitchell Huebner Registered representative Aug 2023 (3y)
Ruby Kate Melton Registered representative Jun 2025 (1y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (2)

PlanSponsorParticipantsPlan assetsAs of
Intuit Inc. 401(k) Plan Intuit Inc. 24,200 $3.7B 01/01/2024
United Airlines Pilot Retirement Account Plan United Airlines, Inc. 17,444 $16.8B 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 02/02/2026 849 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers
  • Publication of periodicals or newsletters

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 02, 2026.

View current Form ADV (SEC/IAPD) ↗