Naples Money Management Llc
- Regulatory AUM
- $164M
- Discretionary
- $164M
- Clients
- 184
- Avg AUM / client
- $893K
- Accounts
- 484
- Employees
- 6
AUM over time
Annual snapshots from Form ADV filings · as of Apr 06, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 116 | $64.0M | 38.9% |
| High net worth individuals | 62 | $98.7M | 60.0% |
| Pension and profit sharing plans | 1 | $430K | 0.26% |
| Charitable organizations | 5 | $1.2M | 0.75% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Dawn Perniciaro Litchfield | Manager, Co Founder & Chief Compliance Officer | Jun 2011 (15y) | Less than 5% | |
| Marcus R Bickle | Owner | Dec 2022 (4y) | 50% – 75% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Dawn Perniciaro Brown Living Trust | Owner | Dec 2022 | A | 50% – 75% |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/06/2026 | 964 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- National Financial Services (Fidelity) $129M (78% of AUM) Apr 2026
- Jackson National Life Insurance $34.7M (21% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 06, 2026.
View current Form ADV (SEC/IAPD) ↗