AUMdb

Strategic Investment Advisors, Llc

SEC-registered Wealth Manager · Mid-sized ($1B–$10B) CRD 151501 · SEC file 801-110692 · Novi, MI · c2privatewealth.com
☆ Save with Pro ADV data as of Jun 19, 2026
Regulatory AUM
$1.8B
Discretionary
$1.8B
Clients
2,066
Avg AUM / client
$879K
Accounts
11,760
Employees
16

AUM over time

$102M $1.8B
May 2017 Jun 2026

Annual snapshots from Form ADV filings · as of Jun 19, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 1,542 $681M 37.5%
High net worth individuals 514 $1.1B 61.5%
Charitable organizations 1 $16.0M 0.88%
Corporations and other businesses 9 $2.8M 0.15%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Crescent River Port Pilots' Association 401(k) Retirement Plan Crescent River Port Pilots' Association 2024

People (18)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Kirk Melbourne Cassidy President Mar 2007 (19y) ≈ 56.25% – 100% via Cassidy And Associates Inc.
Callanan, David, James Member Dec 2021 (5y) ≈ 2.11% – 18.75% via Ddc Holdings, Llc
Foster, Cody, Grant Member Dec 2021 (5y) ≈ 2.11% – 18.75% via Ddc Holdings, Llc
Lyon, Heather, Lynn Chief Compliance Officer Nov 2023 (3y) Less than 5%
Paul Elliott Metler Registered representative Mar 2014 (12y)
Jacob Charles Zagor Registered representative Sep 2020 (6y)
L Brian Atherton Registered representative Mar 2021 (5y)
Shawn Srivastava Registered representative Nov 2022 (4y)
Joshua Lee Jackson Registered representative Jan 2023 (4y)
Matthew Dean Andreoli Registered representative Feb 2023 (3y)
Jason Douglas Mac Lean Registered representative Feb 2023 (3y)
Jared Michael Lee Registered representative Jun 2024 (2y)
Michael Paul Masserant Registered representative CFP Jul 2024 (2y)
Gregory Charles Haeger Registered representative Jul 2025 (1y)
Curt David Knotick Registered representative Mar 2026 (0y)
Ethan James Lane Registered representative Mar 2026 (0y)
Kevin Richman Registered representative Apr 2026 (0y)
Adam Wiliam Holl Registered representative Jun 2026 (0y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Cassidy And Associates Inc. Member Dec 2021 A 75% or more
Advisor Support Network, Llc Member Dec 2021 A 10% – 25%
Advisors Excel Holdings, Llc Member Dec 2021 B ≈ 7.5% – 25% via Advisor Support Network, Llc
Oneae, Llc Member Dec 2021 B ≈ 5.63% – 25% via Advisors Excel Holdings, Llc
Ddc Holdings, Llc Member Dec 2021 B ≈ 4.22% – 25% via Oneae, Llc

Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Kirk Melbourne Cassidy: 75% – 100% of Cassidy And Associates Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
  • Callanan, David, James: 50% – 75% of Ddc Holdings, Llc × 75% – 100% of Oneae, Llc × 75% – 100% of Advisors Excel Holdings, Llc × 75% – 100% of Advisor Support Network, Llc × 10% – 25% direct ≈ 2.11% – 18.75% of the firm
  • Foster, Cody, Grant: 50% – 75% of Ddc Holdings, Llc × 75% – 100% of Oneae, Llc × 75% – 100% of Advisors Excel Holdings, Llc × 75% – 100% of Advisor Support Network, Llc × 10% – 25% direct ≈ 2.11% – 18.75% of the firm
  • Advisors Excel Holdings, Llc: 75% – 100% of Advisor Support Network, Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
  • Oneae, Llc: 75% – 100% of Advisors Excel Holdings, Llc × 75% – 100% of Advisor Support Network, Llc × 10% – 25% direct ≈ 5.63% – 25% of the firm
  • Ddc Holdings, Llc: 75% – 100% of Oneae, Llc × 75% – 100% of Advisors Excel Holdings, Llc × 75% – 100% of Advisor Support Network, Llc × 10% – 25% direct ≈ 4.22% – 25% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Crescent River Port Pilots' Association 401(k) Retirement Plan Crescent River Port Pilots' Association 157 $208M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 06/19/2026 1.08 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 19, 2026.

View current Form ADV (SEC/IAPD) ↗