Great Lakes Retirement, Inc.
- Regulatory AUM
- $1.2B
- Discretionary
- $1.1B
- Clients
- 1,669
- Avg AUM / client
- $697K
- Accounts
- 7,044
- Employees
- 27
AUM over time
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,329 | $490M | 42.1% |
| High net worth individuals | 336 | $672M | 57.7% |
| Pension and profit sharing plans | 4 | $1.6M | 0.14% |
People (13)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William Allen Smith | President | Apr 2008 (18y) | 75% or more | |
| Petraitis, Brian, Joseph | Chief Compliance Officer | Aug 2024 (2y) | Less than 5% | |
| Jarrett D Lang | Registered representative | Mar 2013 (13y) | ||
| Andrew S Toccaceli | Registered representative | Oct 2013 (13y) | ||
| William Joseph Lauer | Registered representative | Sep 2016 (10y) | ||
| Jacob D Kinsley | Registered representative | Mar 2021 (5y) | ||
| Nathaniel Steven Fockler | Registered representative | Sep 2021 (5y) | ||
| Zachary Adam Bush | Registered representative | May 2022 (4y) | ||
| David H Coletto | Registered representative | Nov 2023 (3y) | ||
| Matthew Brian Miller | Registered representative | Apr 2025 (1y) | ||
| Damon Gregory Lee | Registered representative | Apr 2025 (1y) | ||
| Brandon M Schaefer | Registered representative | Jun 2025 (1y) | ||
| Logan Edward Bolin | Registered representative | Jul 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 975 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Fidelity Brokerage Services $1.2B (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗