The Informed Momentum Company Llc
- Regulatory AUM
- $1.5B
- Discretionary
- $1.5B
- Clients
- 7
- Avg AUM / client
- $213M
- Accounts
- 13
- Employees
- 22
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Investment companies | 3 | $132M | 8.8% |
| Pooled investment vehicles (non-investment companies) | 4 | $291M | 19.5% |
| Pension and profit sharing plans | Fewer than 5 clients | $53.1M | 3.56% |
| State or municipal government entities | Fewer than 5 clients | $1.0B | 68.2% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Roth, Byron, Clarence | Shareholder | Jan 2000 (27y) | ≈ 14.06% – 50% via Cr Financial Holdings, Inc. | |
| Joshua Matthew Moss | Vice President, Member | Jul 2007 (19y) | 5% – 10% | |
| Travis Tyler Prentice | Ceo, Chief Investment Officer, Managing Member | Jul 2007 (19y) | 10% – 25% | |
| Weisenberger, Montie, Lee | Senior Vice President, Managing Member | Jul 2007 (19y) | 10% – 25% | |
| Derek John Gaertner | Chief Operating Officer, Chief Compliance Officer, Member | Oct 2007 (19y) | Less than 5% | |
| Hurst, Frank, Page | President, Managing Member | Jun 2011 (15y) | 10% – 25% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Waco Limited, Llc | Member | Jan 2014 | A | 25% – 50% |
| Cr Financial Holdings, Inc. | Member | Jan 2014 | B | ≈ 18.75% – 50% via Waco Limited, Llc |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Roth, Byron, Clarence: 75% – 100% of Cr Financial Holdings, Inc. × 75% – 100% of Waco Limited, Llc × 25% – 50% direct ≈ 14.06% – 50% of the firm
- Cr Financial Holdings, Inc.: 75% – 100% of Waco Limited, Llc × 25% – 50% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 1.11 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for investment companies
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- State Street $457M (31% of AUM) Mar 2026
- Northern Trust $153M (10% of AUM) Mar 2026
- J.P. Morgan $82.8M (6% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗