Sage Advisory Services Ltd Co
SEC-registered
Investment Adviser · Large ($10B–$100B)
CRD 106236
· SEC file 801-52937
· Austin, TX
· WWW.SAGEADVISORY.COM
☆ Save with Pro
ADV data as of Mar 30, 2026
- Regulatory AUM
- $28.4B
- Discretionary
- $28.3B
- Clients
- 14,363
- Avg AUM / client
- $2.0M
- Accounts
- 14,363
- Employees
- 58
AUM over time
$8.6B
$28.4B
Dec 2011
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 30, 2026
Asset allocation (SMA assets by investment type)
as of Mar 30, 2026
Investment-grade corporate bonds
$12.8B
45%
US government & agency bonds
$6.5B
23%
Other
$5.4B
19%
State & local bonds
$2.3B
8%
Non-investment-grade bonds
$569M
2%
Cash & equivalents
$569M
2%
Registered investment companies (funds/ETFs)
$284M
1%
Share of SMA assets by investment vehicle type, as filed in Form ADV Item 5.K. Dollar figures are percentages applied to total regulatory AUM.
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 11,158 | $3.3B | 11.6% |
| High net worth individuals | 1,283 | $4.3B | 15.2% |
| Investment companies | 2 | $179M | 0.63% |
| Pooled investment vehicles (non-investment companies) | 7 | $157M | 0.55% |
| Pension and profit sharing plans | 238 | $7.3B | 25.6% |
| Charitable organizations | 299 | $3.9B | 13.7% |
| State or municipal government entities | 51 | $1.7B | 6.08% |
| Insurance companies | 106 | $2.8B | 9.85% |
| Corporations and other businesses | 1,219 | $4.7B | 16.7% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Retirement Plan For Employees Of Texas State Teachers Association Texas State Teachers Association | 2024 | |
| Construction & General Laborers' Local 190 Pension Fund Construction & General Laborers' Local 190 Pension | 2024 | |
| Sheet Metal Workers Local Union No. 32 Pension Trust Fund Sheet Metal Workers Local Union No. 32 Pension Trust Fund | 2024 | |
| Cahill Gordon & Reindel Llp Pension Plan Cahill Gordon & Reindel Llp | 2024 | |
| Ironworkers National Pension Plan Ironworkers National Pension Plan Board Of Trustees | 2024 | |
| San Francisco Lithographers Pension Trust Board Of Trustees, San Francisco Lithographers | 2024 | |
| Graphic Communications Int'l Union Local 119 B Ny Printers League Pension Fund Board Of Trustees Graphics Comm. Int'l Union | 2024 | |
| Roofers Local No. 74/ No. 203 Pension Plan Board Of Trustees, Roofers Local No. 74/No. 203 Pension Fund | 2024 | |
| Gastronomical Workers Union Local 610 And Metropolitan Association Pension Fund Board Of Trustees, Gastronomical Workers Lc 610 & Mha Pension Fund | 2024 | |
| Flint Area Sheet Metal Workers Local 7 4 Pension Fund Board Of Trustees, Flint Area Sheet Metal Workers Local 7 Zone 4 | 2024 | |
| Ohio Carpenters' Pension Plan Trustees Of Ohio Carpenters' Pension Plan | 2024 | |
| Local Union 400 I.B.E.W. Pension Plan Int'l Brotherhood Of Elect. Workers Local Union 400 Pension Fund | 2024 | |
| Hitachi High Tech America, Inc. Retirement Plan Hitachi High Tech America, Inc. | 2024 | |
| Annuity Fund Iuoe Local 15, 15 A, 15 C, 15 D Afl Cio Board Of Trustees Annuity Fund Iuoe Local 15, 15 A, 15 C, 15 D Afl Cio | 2024 | |
| Pension Plan Of The Iuoe Local 137 137 A 137 B 137 C 137 R, Afl Cio Bd Of Trustees Pension Plan Of The Iuoe 137 137 A 137 B 137 C 137 R Aflcio | 2024 | |
| Steamfitters Local Union No. 420 Pension Plan Board Of Trustees Of Steamfitters Lu 420 Pension Plan | 2024 | |
| Electrician's Retirement Fund The Building Industry Electrical Contractors Association, Inc. | Holtsville, NY | 2024 |
| Building Trades Annuity Benefit Fund The Building Industry Electrical Contractors Association, Inc. | Holtsville, NY | 2024 |
| Plumbers & Pipefitters Local Union No. 74 Pension Fund Bd Of Ttee Of Plum & Pipe Lu No 74 Pipefitters Lu No. 74 Pension Fund | 2024 | |
| Metro Ila Pension Fund Board Of Trustees Metro Ila Pension Fund | 2024 | |
| Joint Pension Fund Of Local Union No 102 Joint Pension Fund Of Local Union No 102 Ibew Board Of Trustees | 2024 | |
| Paul Weiss Rifkind Wharton & Garrison Llp Employees' Pension & Retirement Plan Paul Weiss Rifkind Wharton & Garrison Llp | 2024 | |
| Nintendo Of America Inc. Defined Benefit Retirement Plan Nintendo Of America Inc. | 2024 | |
| Resilient Floor Covering Pension Fund Bot Of Resilient Floor Covering Pension Fund | 2024 | |
| Global Partners Lp Pension Plan Global Gp Llc | 2024 | |
| Elevator Constructors Union Local 1 Annuity And 401 K Fund Bd Of Tees Of Elevator Constructors Union Local No. 1 Annuity & 401 K F | 2024 | |
| Ufcw Union & Partcipating Food Industry Employers Tri State Pension Fund Ufcw Union & Participating Food Industry Employers Tri State Pension F | 2024 | |
| Local 381 Pension Fund Board Of Trustees Local 381 Pension | 2024 | |
| Ethos Group 401(k) Plan Ethos Group, Inc. | 2024 | |
| Teamsters Industrial Employees Pension Fund Teamsters Industrial Employees Pension Fund | 2024 | |
| I.B.E.W. Local Union # 654 Defined Benefit Pension Plan Ibew Lu 654 Pension Fund Trustees | 2024 | |
| Detroit Medical Center Consolidated Pension Plan Vhs Of Michigan | 2024 | |
| Sheet Metal Workers Local No. 177 Pension Fund Trustees Sheet Metal Workers Local No. 177 Pension Fund | 2024 | |
| Robins Kaplan Llp Cash Balance Pension Plan Robins Kaplan Llp | 2024 | |
| Plan De Pensiones Cooperativa De Seguros Multiples Cooperativa De Seguros Multiples | San Juan, PR | 2024 |
| Texas Medical Liability Trust Cash Balance Plan Texas Medical Liability Trust | 2024 | |
| True Value Company Defined Lump Sum Pension Plan True Value Company | 2024 | |
| Paul Weiss Rifkind Wharton & Garrison Llp Partners' Defined Benefit Pension Plan Paul Weiss Rifkind Wharton & Garrison Llp | 2024 | |
| A&E Television Networks, Llc. Retirement Plan A&E Television Networks, Llc. | 2024 |
People (45)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Robert G Smith | President And Co Chief Investment Officer | Sep 1996 (30y) | 25% – 50% | |
| Sean Conan Krasan | Vice President | Oct 2002 (24y) | 5% – 10% | |
| Jeffery Scott Timlin | Vice President | Mar 2003 (23y) | 5% – 10% | |
| Thomas Hideo Urano | Co Chief Investment Officer | Sep 2003 (23y) | 10% – 25% | |
| Peck, Jr., Robert, Charles | Vice President | May 2004 (22y) | 10% – 25% | |
| Robert Donald Williams | Executive Committee Member | Jul 2004 (22y) | 10% – 25% | |
| Andrew Kemett Demand | Vice President | Jun 2007 (19y) | Less than 5% | |
| Seth Bartlett Henry | Vice President | Jun 2007 (19y) | Less than 5% | |
| Michael David Walton | Executive Committee Member | Feb 2010 (16y) | 5% – 10% | |
| Leonard Dustin Finley | Vice President | Sep 2010 (16y) | Less than 5% | |
| Allison Claire Hartman | Vice President | Jun 2011 (15y) | Less than 5% | |
| Slais, John, Robert | Chief Financial Officer | Jun 2013 (13y) | Less than 5% | |
| Wade Thomas Uloth | Chief Compliance Officer | Oct 2013 (13y) | Less than 5% | |
| Robert Wayne Moser | Executive Committee Member | Mar 2016 (10y) | Less than 5% | |
| Komson Silapachai | Vice President | CFA | Aug 2016 (10y) | Less than 5% |
| Ladd, Richard, Cameron | Vice President | Aug 2021 (5y) | Less than 5% | |
| Douglas Andrew Benning | Registered representative | Mar 2008 (18y) | ||
| Arthur Leon Cherches | Registered representative | Feb 2011 (15y) | ||
| Erica Galicia Mass | Registered representative | Jun 2011 (15y) | ||
| Zachary Thomas Sooter | Registered representative | Sep 2011 (15y) | ||
| Nicholas Chris Erickson | Registered representative | Nov 2011 (15y) | ||
| Matthew Lawrence Cleavenger | Registered representative | Apr 2015 (11y) | ||
| Kari Allison Koehn | Registered representative | May 2015 (11y) | ||
| Gregory Hamilton Cobb | Registered representative | Jun 2018 (8y) | ||
| Brian Christopher Larson | Registered representative | Aug 2018 (8y) | ||
| Emma Lacey Harper | Registered representative | Oct 2018 (8y) | ||
| Lily Ann Atilano | Registered representative | Dec 2018 (8y) | ||
| Sean Francis Mcshea | Registered representative | May 2019 (7y) | ||
| David Luria | Registered representative | CFA | Jun 2019 (7y) | |
| Andrew Sinclair Poreda | Registered representative | Sep 2019 (7y) | ||
| Amy Carole Swearingen | Registered representative | Feb 2020 (6y) | ||
| Lily Tu | Registered representative | Jun 2020 (6y) | ||
| Brett Adelglass | Registered representative | CFA | Nov 2021 (5y) | |
| Jamisen Michael Allen | Registered representative | CFA | Mar 2022 (4y) | |
| Courtney Leigh Walker | Registered representative | May 2022 (4y) | ||
| Nicholas Barnard | Registered representative | Nov 2022 (4y) | ||
| Melania Mccarley | Registered representative | May 2023 (3y) | ||
| Curtis David Baker | Registered representative | May 2024 (2y) | ||
| Jacob T Adams | Registered representative | Jul 2024 (2y) | ||
| Aaron Spatz | Registered representative | Sep 2024 (2y) | ||
| Robert William Flora | Registered representative | Sep 2024 (2y) | ||
| Alex Bender | Registered representative | CFA | Jul 2025 (1y) | |
| Benjamin Cody Whipple | Registered representative | Jul 2025 (1y) | ||
| Jack Raymond Kulpa | Registered representative | Oct 2025 (1y) | ||
| Bradley David Jacob | Registered representative | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Kudu Investment Us, Llc | Member Class A Interests | Dec 2023 | A | 25% – 50% |
| Kudu Investment Holdings, Llc | Member | Dec 2023 | B | ≈ 18.75% – 50% via Kudu Investment Us, Llc |
| Wm Regent, Ltd | Shareholder | Dec 2023 | B | ≈ 14.06% – 50% via Kudu Investment Holdings, Llc |
| Wm International Holdings Ltd | Shareholder | Dec 2023 | B | ≈ 10.55% – 50% via Wm Regent, Ltd |
| Wm Hinson (Bermuda), Ltd | Shareholder | Dec 2023 | B | ≈ 7.91% – 50% via Wm International Holdings Ltd |
| White Mountains Insurance Group, Ltd | Shareholder | Dec 2023 | B | ≈ 5.93% – 50% via Wm Hinson (Bermuda), Ltd |
Undisclosed: 0% – 5% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Kudu Investment Holdings, Llc: 75% – 100% of Kudu Investment Us, Llc × 25% – 50% direct ≈ 18.75% – 50% of the firm
- Wm Regent, Ltd: 75% – 100% of Kudu Investment Holdings, Llc × 75% – 100% of Kudu Investment Us, Llc × 25% – 50% direct ≈ 14.06% – 50% of the firm
- Wm International Holdings Ltd: 75% – 100% of Wm Regent, Ltd × 75% – 100% of Kudu Investment Holdings, Llc × 75% – 100% of Kudu Investment Us, Llc × 25% – 50% direct ≈ 10.55% – 50% of the firm
- Wm Hinson (Bermuda), Ltd: 75% – 100% of Wm International Holdings Ltd × 75% – 100% of Wm Regent, Ltd × 75% – 100% of Kudu Investment Holdings, Llc × 75% – 100% of Kudu Investment Us, Llc × 25% – 50% direct ≈ 7.91% – 50% of the firm
- White Mountains Insurance Group, Ltd: 75% – 100% of Wm Hinson (Bermuda), Ltd × 75% – 100% of Wm International Holdings Ltd × 75% – 100% of Wm Regent, Ltd × 75% – 100% of Kudu Investment Holdings, Llc × 75% – 100% of Kudu Investment Us, Llc × 25% – 50% direct ≈ 5.93% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (39)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Retirement Plan For Employees Of Texas State Teachers Association | Texas State Teachers Association | 48 | $41.6M | 09/01/2024 |
| Construction & General Laborers' Local 190 Pension Fund | Construction & General Laborers' Local 190 Pension | 741 | $166M | 08/01/2024 |
| Sheet Metal Workers Local Union No. 32 Pension Trust Fund | Sheet Metal Workers Local Union No. 32 Pension Trust Fund | 207 | $62.8M | 07/01/2024 |
| Cahill Gordon & Reindel Llp Pension Plan | Cahill Gordon & Reindel Llp | 58 | $28.0M | 07/01/2024 |
| Ironworkers National Pension Plan | Ironworkers National Pension Plan Board Of Trustees | 2,852 | $503M | 07/01/2024 |
| San Francisco Lithographers Pension Trust | Board Of Trustees, San Francisco Lithographers | 37 | $119M | 07/01/2024 |
| Graphic Communications Int'l Union Local 119 B Ny Printers League Pension Fund | Board Of Trustees Graphics Comm. Int'l Union | 22 | $90.5M | 07/01/2024 |
| Roofers Local No. 74/ No. 203 Pension Plan | Board Of Trustees, Roofers Local No. 74/No. 203 Pension Fund | 322 | $77.7M | 07/01/2024 |
| Gastronomical Workers Union Local 610 And Metropolitan Association Pension Fund | Board Of Trustees, Gastronomical Workers Lc 610 & Mha Pension Fund | 0 | $27.7M | 06/01/2024 |
| Flint Area Sheet Metal Workers Local 7 4 Pension Fund | Board Of Trustees, Flint Area Sheet Metal Workers Local 7 Zone 4 | 203 | $61.8M | 05/01/2024 |
| Ohio Carpenters' Pension Plan | Trustees Of Ohio Carpenters' Pension Plan | 12,519 | $2.1B | 05/01/2024 |
| Local Union 400 I.B.E.W. Pension Plan | Int'l Brotherhood Of Elect. Workers Local Union 400 Pension Fund | 532 | $187M | 04/01/2024 |
| Hitachi High Tech America, Inc. Retirement Plan | Hitachi High Tech America, Inc. | 246 | $74.0M | 04/01/2024 |
| Annuity Fund Iuoe Local 15, 15 A, 15 C, 15 D Afl Cio | Board Of Trustees Annuity Fund Iuoe Local 15, 15 A, 15 C, 15 D Afl Cio | 3,256 | $2.1B | 01/01/2024 |
| Pension Plan Of The Iuoe Local 137 137 A 137 B 137 C 137 R, Afl Cio | Bd Of Trustees Pension Plan Of The Iuoe 137 137 A 137 B 137 C 137 R Aflcio | 608 | $272M | 01/01/2024 |
| Steamfitters Local Union No. 420 Pension Plan | Board Of Trustees Of Steamfitters Lu 420 Pension Plan | 2,425 | $644M | 01/01/2024 |
| Electrician's Retirement Fund | The Building Industry Electrical Contractors Association, Inc. | 921 | $236M | 01/01/2024 |
| Building Trades Annuity Benefit Fund | The Building Industry Electrical Contractors Association, Inc. | 905 | $116M | 01/01/2024 |
| Plumbers & Pipefitters Local Union No. 74 Pension Fund | Bd Of Ttee Of Plum & Pipe Lu No 74 Pipefitters Lu No. 74 Pension Fund | 481 | $184M | 01/01/2024 |
| Metro Ila Pension Fund | Board Of Trustees Metro Ila Pension Fund | 1,032 | $366M | 01/01/2024 |
| Joint Pension Fund Of Local Union No 102 | Joint Pension Fund Of Local Union No 102 Ibew Board Of Trustees | 1,981 | $718M | 01/01/2024 |
| Paul Weiss Rifkind Wharton & Garrison Llp Employees' Pension & Retirement Plan | Paul Weiss Rifkind Wharton & Garrison Llp | 143 | $219M | 01/01/2024 |
| Nintendo Of America Inc. Defined Benefit Retirement Plan | Nintendo Of America Inc. | 690 | $199M | 01/01/2024 |
| Resilient Floor Covering Pension Fund | Bot Of Resilient Floor Covering Pension Fund | 1,220 | $418M | 01/01/2024 |
| Global Partners Lp Pension Plan | Global Gp Llc | 0 | $3.4M | 01/01/2024 |
Top 25 of 39 plans by assets.
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/30/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Morgan Stanley $8.5B (30% of AUM) Mar 2026
- Northern Trust $4.6B (16% of AUM) Mar 2026
- Comerica Inc. $1.7B (12% of AUM) Nov 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.
View current Form ADV (SEC/IAPD) ↗