Geneva Capital Management Llc
SEC-registered
Investment Adviser · Mid-sized ($1B–$10B)
CRD 105432
· SEC file 801-28444
· Milwaukee, WI
· WWW.GENEVACAP.COM
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ADV data as of Mar 25, 2026
- Regulatory AUM
- $5.6B
- Discretionary
- $5.6B
- Clients
- 4,049
- Avg AUM / client
- $1.4M
- Accounts
- 4,049
- Employees
- 20
AUM over time
$2.6B
$7.0B
Dec 2011
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 25, 2026
Investments (13F portfolio — 120 positions, $4,705,787,901)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Rbc Bearings Inc | COMMON-STOCK | $207,995,469 | 382,964 | 4.42% | 3.71% |
| 2 | Esco Technologies Inc. | COMMON-STOCK | $176,277,189 | 626,496 | 3.75% | 3.15% |
| 3 | Construction Partners Inc. | COMMON-STOCK | $173,464,034 | 1,561,051 | 3.69% | 3.1% |
| 4 | Globus Med Inc | COMMON-STOCK | $151,725,238 | 1,760,971 | 3.22% | 2.71% |
| 5 | Onto Innovation Inc. | COMMON-STOCK | $144,767,813 | 705,943 | 3.08% | 2.58% |
| 6 | Balchem Corp | COMMON-STOCK | $143,463,901 | 846,495 | 3.05% | 2.56% |
| 7 | Aaon Inc | COMMON-STOCK | $142,464,996 | 1,721,631 | 3.03% | 2.54% |
| 8 | Texas Roadhouse Inc | COMMON-STOCK | $131,570,801 | 796,723 | 2.8% | 2.35% |
| 9 | Exl Service Holdings Inc. | COMMON-STOCK | $129,628,409 | 4,257,091 | 2.75% | 2.31% |
| 10 | Exponent Inc | COMMON-STOCK | $117,156,829 | 1,795,507 | 2.49% | 2.09% |
| 11 | Novanta Inc | COMMON-STOCK | $109,992,314 | 931,270 | 2.34% | 1.96% |
| 12 | Kinsale Capital Group Inc | COMMON-STOCK | $98,375,802 | 287,935 | 2.09% | 1.76% |
| 13 | Healthequity Inc | COMMON-STOCK | $98,117,013 | 1,174,070 | 2.09% | 1.75% |
| 14 | Descartes Systems Group Inc. | COMMON-STOCK | $95,032,646 | 1,328,014 | 2.02% | 1.7% |
| 15 | Casella Waste Systems, Inc. | COMMON-STOCK | $92,279,363 | 1,163,087 | 1.96% | 1.65% |
| 16 | Ollies Bargain Outlet Holdings Inc. | COMMON-STOCK | $88,756,847 | 964,329 | 1.89% | 1.58% |
| 17 | Tyler Technologies Inc. | COMMON-STOCK | $84,826,613 | 247,756 | 1.8% | 1.51% |
| 18 | Siteone Landscape Supply Inc | COMMON-STOCK | $83,497,752 | 627,284 | 1.77% | 1.49% |
| 19 | Lemaitre Vascular Inc. | COMMON-STOCK | $82,313,260 | 753,992 | 1.75% | 1.47% |
| 20 | Repligen Corporation | COMMON-STOCK | $81,736,233 | 693,738 | 1.74% | 1.46% |
| 21 | Digi International Inc. | COMMON-STOCK | $77,716,007 | 1,612,365 | 1.65% | 1.39% |
| 22 | Spx Technologies, Inc. | COMMON-STOCK | $77,663,420 | 388,434 | 1.65% | 1.39% |
| 23 | Macom Technology Solutions Holdings Inc. | COMMON-STOCK | $76,338,602 | 343,759 | 1.62% | 1.36% |
| 24 | First Service Corp. | COMMON-STOCK | $73,300,898 | 527,572 | 1.56% | 1.31% |
| 25 | Keysight Technologies, Inc. | COMMON-STOCK | $69,421,098 | 245,852 | 1.48% | 1.24% |
Top 25 of 120 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 59 | $34.4M | 0.61% |
| High net worth individuals | 95 | $424M | 7.57% |
| Investment companies | 5 | $1.7B | 30.8% |
| Pooled investment vehicles (non-investment companies) | 3 | $291M | 5.18% |
| Pension and profit sharing plans | 17 | $596M | 10.6% |
| Charitable organizations | 23 | $174M | 3.1% |
| State or municipal government entities | 11 | $803M | 14.3% |
| Corporations and other businesses | 15 | $641M | 11.4% |
| Other | 3,821 | $915M | 16.3% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Strand Associates, Inc. Employees Profit Sharing Trust Strand Associates, Inc. | 2024 |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William S Priebe | Managing Principal | Oct 2004 (22y) | ≈ 7.03% – 37.5% via Geneva Management, Llc | |
| Ellenberg, Katrina, Marie | Principal And Head Of Operations | Apr 2017 (9y) | Less than 5% | |
| Jose Manuel Munoz Quiroga | Managing Principal | CFA | Oct 2017 (9y) | ≈ 7.03% – 37.5% via Geneva Management, Llc |
| Shenkenberg, Stephen, James | Principal, General Counsel, Chief Compliance Officer & Secretary | Jan 2018 (9y) | Less than 5% | |
| Matthew Paul Pistorio | Principal And Client Portfolio Manager | Mar 2020 (6y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Gcm Purchaser, Llc | Sole Member | Mar 2020 | A | 75% or more |
| Gcm Holdco, Llc | Sole Member | Nov 2019 | B | ≈ 56.25% – 100% via Gcm Purchaser, Llc |
| Estancia Capital Partners Fund Ii, L.P. | Sole Member | Nov 2019 | B | ≈ 10.55% – 50% via Ecp Ii Gcm Aggregator, Llc |
| Geneva Management, Llc | Member | Mar 2020 | B | ≈ 28.13% – 75% via Gcm Holdco, Llc |
| Ecp Ii Gcm Aggregator, Llc | Member | Mar 2020 | B | ≈ 14.06% – 50% via Gcm Holdco, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- William S Priebe: 25% – 50% of Geneva Management, Llc × 50% – 75% of Gcm Holdco, Llc × 75% – 100% of Gcm Purchaser, Llc × 75% – 100% direct ≈ 7.03% – 37.5% of the firm
- Jose Manuel Munoz Quiroga: 25% – 50% of Geneva Management, Llc × 50% – 75% of Gcm Holdco, Llc × 75% – 100% of Gcm Purchaser, Llc × 75% – 100% direct ≈ 7.03% – 37.5% of the firm
- Gcm Holdco, Llc: 75% – 100% of Gcm Purchaser, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Estancia Capital Partners Fund Ii, L.P.: 75% – 100% of Ecp Ii Gcm Aggregator, Llc × 25% – 50% of Gcm Holdco, Llc × 75% – 100% of Gcm Purchaser, Llc × 75% – 100% direct ≈ 10.55% – 50% of the firm
- Geneva Management, Llc: 50% – 75% of Gcm Holdco, Llc × 75% – 100% of Gcm Purchaser, Llc × 75% – 100% direct ≈ 28.13% – 75% of the firm
- Ecp Ii Gcm Aggregator, Llc: 25% – 50% of Gcm Holdco, Llc × 75% – 100% of Gcm Purchaser, Llc × 75% – 100% direct ≈ 14.06% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Strand Associates, Inc. Employees Profit Sharing Trust | Strand Associates, Inc. | 480 | $190M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/25/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Performance-based fees
- • Other fees
- • MODEL PORTFOLIO FEES BASED ON UNDERLYING ASSETS.
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Other services
Custody
Reported custodians
- Morgan Stanley $926M (17% of AUM) Mar 2026
- Northern Trust $659M (12% of AUM) Mar 2026
- J.P. Morgan $610M (11% of AUM) Mar 2026
- Fifth Third Securities, Inc. $288M (6% of AUM) Mar 2019
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 25, 2026.
View current Form ADV (SEC/IAPD) ↗