Professional Investment Counsel, Inc
- Regulatory AUM
- $43.0M
- Discretionary
- $42.5M
- Clients
- 81
- Avg AUM / client
- $531K
- Accounts
- 70
- Employees
- 3
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 03, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 70 | $17.2M | 40.1% |
| High net worth individuals | 9 | $21.2M | 49.3% |
| Charitable organizations | 2 | $4.6M | 10.6% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Stone, Carol, Ann | Direct Owner | Feb 2008 (19y) | 25% – 50% | |
| David Bruce Prilliman | President, Chief Compliance Officer | Jul 2009 (17y) | 10% – 25% | |
| Gary Martin Borsch | Chief Executive Officer | Jul 2009 (17y) | 10% – 25% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Stone Family Trust | Direct Owner | Nov 2008 | A | 25% – 50% |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/03/2026 | 985 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
Custody
Firm reports it does not have custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 03, 2026.
View current Form ADV (SEC/IAPD) ↗